• Victoria Tourism Industry Council (VTIC)
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From the Chief Executive, Felicia Mariani

31 /10/ 2019 Comments are Closed

It’s hard to believe that we are winding down to the close of yet another year…where does the time go?

Yesterday evening, VTIC conducted its Annual General Meeting for 2018-19 with over 60 members in attendance. At the event we welcomed Matt McDonald as our new Chair of VTIC and Anne Jamieson was installed as the new Deputy Chair for a term of three years each. We also acknowledged the contribution of Charles Davidson as the VTIC Chair over the past three years. The passion and enthusiasm that Charles has for this industry has seen him leave a solid legacy from which the VTIC Board will continue to build. We are looking forward to working with all the Board under Matt’s Chairmanship as VTIC Continues to advocate for our industry priorities at the State and Federal levels.

We also brought to a close another year of the incredible Melbourne Tourism Leadership Program (MTLP) last week. VTIC was proud to be able to support the continued delivery of this time-honoured and highly respected program when Destination Melbourne ceased its operations earlier this year. We also count ourselves as fortunate to have been able to secure Michelle Dall’ Ava as part of our VTIC team who has again managed this program to another successful conclusion under the stewardship of Mel Neil. We’re pleased to say that a further 25 of the best and brightest young minds in our sector have competed this special program that helps to train and develop the leaders of tomorrow in our industry.  Applications for the 2020 program will be closing on Friday 1 November. This is a professional development program well worth investing in to grow and nurture the emerging talent in your business. As senior managers, I hope you will consider how this program could benefit not just your team members, but your organisation as a whole, by making the decision to invest in your future and that of the people that work for you. Click here for details on how to get involved.

Of course, as we wind down to the close of another year, we are in the throes of final preparations for the 2019 RACV Victorian Tourism Awards Gala Ceremony, which this year will be held at Melbourne Convention and Exhibition Centre. This event is our night of nights on the tourism industry’s event calendar and it’s such a special time to come together and celebrate all that is wonderful about our industry. In particular, it’s the night that we celebrate those operators who have exhibited business excellence in all they do and who will hopefully win the right to represent Victoria on the national stage at the national awards in Canberra early in 2020. If you haven’t already done so, don’t miss out the chance to celebrate with your colleagues on this fabulous night. There will be quite a few special surprises we have store this year that you won’t want to miss out on, so be sure to book your tickets here.

In closing, I want to draw your attention to another story detailed in our newsletter this month. As part of the Quality Tourism Framework (QTF), accredited operators now have the ability to benefit from a very special feature that’s been available to our Star Rated properties for many years now, and is now being extended to all operators under the QTF.  ReviewPro is an incredible feature that allows you to analyse all your reviews across 175 platforms globally, providing key insights into what your customers are saying about your product, what they expect from you and where you can best focus your energies to improve your guest experience. Of those of you who scan all these platforms manually each month, ReviewPro is a one-stop-shop to make your life much easier and provide your analysis and insights into customer reviews at the touch of a single button. If you want to learn more about this amazing feature now available as a benefit within the QTF program, please click here. I would encourage you to have a look and consider how this technology can help you in improving your business performance.

– Felicia

Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.



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