• Victoria Tourism Industry Council (VTIC)
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From the Chief Executive, Felicia Mariani

31 /01/ 2019 Comments are Closed

Hard to believe that we are welcoming 2019 already.

It’s been an incredibly eventful year behind us, with the November election seeing a new Minister responsible for the Tourism Portfolio. The Hon. Martin Pakula MP has been awarded the portfolio of Tourism, Sport and Major Events, Innovation and Trade, and Racing. VTIC is pleased to be welcoming Minister Pakula in his first official address to the industry as he opens our 2019 Visitor Economy Forum at the Melbourne Convention and Exhibition Centre on Tuesday 26 February.

Our position that ‘Tourism is Victoria’s Business’ is a concept that continues to resonate beyond the term of the election period last year. VTIC looks forward to working with the new Minister to outline the priorities of industry and to further advance the important role that the visitor economy plays in driving the future economic fortunes for the State.

Over the last three months, the Board and management of VTIC have been focused on the task of developing a  three-year strategic direction that will shape the focus of what we do and point our efforts and resources toward the priorities identified by you, our members.

On the 26 February, I’m pleased that we will be launching VTIC’s three-year strategy and how this plan responds directly to the insights and information that you shared with us along this journey. The direction we have created has been shaped and defined by what our members told us is important to them, and what you want VTIC to stand for into the future.

The 2019 Visitor Economy Forum and Tourism Australia Industry Briefing is the first official event on the 2019 event calendar for VTIC, and the perfect place for us to be outlining our future direction. The event will once again be co-hosted with Tourism Australia and we look forward to welcoming you all there.

If you haven’t booked your spot already click here.

Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.



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