• Victoria Tourism Industry Council (VTIC)
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From the Chief Executive, Felicia Mariani

28 /03/ 2019 Comments are Closed

Last week, the Victorian Government announced a comprehensive review into regional tourism to consider the broad performance of the industry and what actions Government might take to facilitate growth in the visitor economy for our State.

Over the past year, VTIC has highlighted the declining performance of international spend and visitation into our regional areas and the critical role that infrastructure and experience development plays in arresting that decline over time.

The current spend by international visitors to our regional areas is just 6.5 per cent of the $8 billion in total spend. That means just 6.5 cents of every dollar spent by an international tourist is being spent in our regions. By comparison, that same figure nationally is around 14.5 cents spent across regional Australia.

VTIC welcomes that Government is taking such a strategic approach to analysing these critical issues and determining how they can intervene to facilitate better outcomes.

The issues under consideration go well beyond the success or otherwise of marketing campaigns and are directly related to complex supply side issues to cater for the needs of today’s global travellers.

VTIC looks forward to contributing to this process to ensure that the interests of the industry are well represented and that we strive for the best outcome to set a strong course of action.

You can view the media release here.

– Felicia

 

Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.

Events

may

02may10:39 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - First timers introduction10:39 am - 11:30 am Online

03may9:00 am11:00 amVictorian Chamber presents: ignite+RMIT9:00 am - 11:00 am RMIT University Storey Hall

07may5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Trinket

08may6:00 pm8:00 pmSpotlight on a Member- Melbourne Cricket Ground6:00 pm - 8:00 pm Melbourne Cricket Ground

09may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - What's new for 201910:30 am - 11:30 am Online

15may11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Torquay11:00 am - 2:00 pm RACV Torquay Resort

16may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Evaluate your Tourism Excellence10:30 am - 11:30 am Online

17may11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Inverloch11:00 am - 2:00 pm RACV Inverloch Resort

23may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Review key features of your Business Plan10:30 am - 11:30 am Online

27may11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Shepparton11:00 am - 2:00 pm Online

30may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Let's review your marketing plan10:30 am - 11:30 am Online

june

03jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Goldfields - Creswick11:00 am - 2:00 pm RACV Goldfields Resort

05jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Healesville11:00 am - 2:00 pm RACV Healesville Country Club

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm Novotel/ Ibis Hotel

06jun10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Assessing your Customer Service and Sustainability Plan10:30 am - 11:30 am Online

12jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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