• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

From the Chief Executive, Felicia Mariani

28 /03/ 2019 Comments are Closed

Last week, the Victorian Government announced a comprehensive review into regional tourism to consider the broad performance of the industry and what actions Government might take to facilitate growth in the visitor economy for our State.

Over the past year, VTIC has highlighted the declining performance of international spend and visitation into our regional areas and the critical role that infrastructure and experience development plays in arresting that decline over time.

The current spend by international visitors to our regional areas is just 6.5 per cent of the $8 billion in total spend. That means just 6.5 cents of every dollar spent by an international tourist is being spent in our regions. By comparison, that same figure nationally is around 14.5 cents spent across regional Australia.

VTIC welcomes that Government is taking such a strategic approach to analysing these critical issues and determining how they can intervene to facilitate better outcomes.

The issues under consideration go well beyond the success or otherwise of marketing campaigns and are directly related to complex supply side issues to cater for the needs of today’s global travellers.

VTIC looks forward to contributing to this process to ensure that the interests of the industry are well represented and that we strive for the best outcome to set a strong course of action.

You can view the media release here.

– Felicia

 

Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.

Events

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

22aug1:00 pm3:30 pmRegional Industry Conversations - Warragul1:00 pm - 3:30 pm AEST Warragul Country Club

23aug10:30 am1:00 pmRegional Industry Conversations - Phillip Island10:30 am - 1:00 pm AEST Ramada Resort Phillip Island - Bass room

27aug1:00 pm3:30 pmRegional Industry Conversations - Wangaratta1:00 pm - 3:30 pm AEST Wangaratta Performing Arts & Convention Centre

29aug5:00 pm7:30 pmRegional Industry Conversations - Lakes Entrance5:00 pm - 7:30 pm AEST Lakes Entrance

september

04sep10:30 am1:00 pmRegional Industry Conversations - Eastern Melbourne10:30 am - 1:00 pm AEST Ringwood - TBC Melbourne

04sep6:00 pm8:00 pmVTIC 2019 Spotlight on a Member - Auscarts RacingConnect and reconnect at our monthly Spotlight on a Member 6:00 pm - 8:00 pm Auscarts

06sep1:00 pm3:30 pmRegional Industry Conversations - Geelong1:00 pm - 3:30 pm AEST Geelong

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

october

30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm

november

28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre

X