• Victoria Tourism Industry Council (VTIC)
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From the Chief Executive, Felicia Mariani

28 /03/ 2019 Comments are Closed

Last week, the Victorian Government announced a comprehensive review into regional tourism to consider the broad performance of the industry and what actions Government might take to facilitate growth in the visitor economy for our State.

Over the past year, VTIC has highlighted the declining performance of international spend and visitation into our regional areas and the critical role that infrastructure and experience development plays in arresting that decline over time.

The current spend by international visitors to our regional areas is just 6.5 per cent of the $8 billion in total spend. That means just 6.5 cents of every dollar spent by an international tourist is being spent in our regions. By comparison, that same figure nationally is around 14.5 cents spent across regional Australia.

VTIC welcomes that Government is taking such a strategic approach to analysing these critical issues and determining how they can intervene to facilitate better outcomes.

The issues under consideration go well beyond the success or otherwise of marketing campaigns and are directly related to complex supply side issues to cater for the needs of today’s global travellers.

VTIC looks forward to contributing to this process to ensure that the interests of the industry are well represented and that we strive for the best outcome to set a strong course of action.

You can view the media release here.

– Felicia


Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.



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