• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Great Ocean Road tourism improvement plan a great idea for local economy

01 /03/ 2012 Comments are Closed

Victoria’s leading industry council has today welcomed news that the Corangamite Shire Council has rejected an independent panel’s decision to abandon important and iconic tourism projects planned for the Great Ocean Road that would generate jobs and offer increased benefits for the local tourism industry.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says the change in decision is a positive move for this key tourism region.

“While the panel originally offered some interesting recommendations, the decision to abandon four coastal projects was a step backwards,” says Ms Smith.

“The decision to go ahead with this investment in tourism will make Victoria a very competitive tourist destination, likely to attract potential high-quality investment, matched to market demand.

“The recommendations will allow appropriate, sensitive and sustainable tourism development along the coast, which in turn will create jobs, create local economic benefits, help tell stories and improve the welfare of Victorian regional towns.”

About 2.6 million people visit the region each year and its iconic natural attractions, such as the Twelve Apostles, but only 18 per cent of these visitors stay overnight in the region.

“We now urge the State Government, in particular the Planning Minister, to approve the amendments necessary to enable this important tourism improvement,” says Ms Smith.

“We congratulate the Corangamite Shire for implementing the original study into tourism opportunities along the Great Ocean Road, and the subsequent planning scheme amendment. The move was a sensible and strategic approach by a council seeking to increase the social and economic dividends from tourism in its region, and the region will benefit from this important decision.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

may

30may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Let's review your marketing plan10:30 am - 11:30 am Online

june

03jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Goldfields - Creswick11:00 am - 2:00 pm RACV Goldfields Resort

05jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Healesville11:00 am - 2:00 pm RACV Healesville Country Club

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm Novotel/ Ibis Hotel

06jun10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Assessing your Customer Service and Sustainability Plan10:30 am - 11:30 am Online

12jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

27jun10:00 am12:00 pmVictorian Tourism Awards - Q&A10:00 am - 12:00 pm RACV City Club

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

X