• Victoria Tourism Industry Council (VTIC)
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Great Ocean Road tourism improvement plan a great idea for local economy

01 /03/ 2012 Comments are Closed

Victoria’s leading industry council has today welcomed news that the Corangamite Shire Council has rejected an independent panel’s decision to abandon important and iconic tourism projects planned for the Great Ocean Road that would generate jobs and offer increased benefits for the local tourism industry.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says the change in decision is a positive move for this key tourism region.

“While the panel originally offered some interesting recommendations, the decision to abandon four coastal projects was a step backwards,” says Ms Smith.

“The decision to go ahead with this investment in tourism will make Victoria a very competitive tourist destination, likely to attract potential high-quality investment, matched to market demand.

“The recommendations will allow appropriate, sensitive and sustainable tourism development along the coast, which in turn will create jobs, create local economic benefits, help tell stories and improve the welfare of Victorian regional towns.”

About 2.6 million people visit the region each year and its iconic natural attractions, such as the Twelve Apostles, but only 18 per cent of these visitors stay overnight in the region.

“We now urge the State Government, in particular the Planning Minister, to approve the amendments necessary to enable this important tourism improvement,” says Ms Smith.

“We congratulate the Corangamite Shire for implementing the original study into tourism opportunities along the Great Ocean Road, and the subsequent planning scheme amendment. The move was a sensible and strategic approach by a council seeking to increase the social and economic dividends from tourism in its region, and the region will benefit from this important decision.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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