• Victoria Tourism Industry Council (VTIC)
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Hot Topics – January and February 2014

29 /01/ 2014 Comments are Closed

Getting the green light for guided Segway tours in parts of the city of Melbourne has been a key win for the tourism industry and a positive start to 2014. Other hot topics as we look to the new year ahead include the launch of VTIC’s Prosperity Project, which will help us communicate to policy-makers the economic significance of Victorian tourism and events.

Segway tours get the go-ahead

Through its advocacy to the State Government, VTIC was excited to play a part in getting the green light for Segway tours in Victoria. VTIC worked closely with members and the Red Tape Commissioner, John Lloyd, to achieve this result. Previously, VicRoads regulations had prevented Segway tours being conducted on shared pathways. The details of the new policy have yet to be revealed, but VTIC will keep members updated on the implications for our industry. To see VTIC’s associated media release, click here.

VTIC launches Prosperity Project

In the lead up to the November state election, VTIC is undertaking some detailed research on the importance of tourism and events to Victoria’s economy. The results of this project will provide a strong evidence base for VTIC’s advocacy activities and educate decision-makers on tourism’s vital contribution. Karl Flowers of Decisive Consulting (formerly the chief economist at Tourism Australia) is conducting the research and will be consulting widely. If you wish to know more about this project, please contact Letitia Hatton, Policy Manager by emailing lhatton@vtic.com.au or phoning 03 8662 5414.

Report finds Victoria’s tourism strategies ‘partly effective’

A report into the state’s recent tourism strategies by the Victorian Auditor-General’s Office has described them as ‘partly effective’, adding that they lacked key performance indicators and whole-of-government buy-in. Released in December, the report assesses Tourism Victoria’s 2006 10 Year Tourism and Events Industry Strategy and Victoria’s 2020 Tourism Strategy from 2013. It also explores whether lessons from the development and implementation of the 2006 strategy were applied to the 2013 strategy. To read the report in full, click here.

Cultural awareness training

Destination Melbourne will be hosting a Chinese Cultural and Customer Service Workshop on 5 February. The workshop will provide participants with practical skills to help attract and welcome Chinese visitors. For further information and to register, click here.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.


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