• Victoria Tourism Industry Council (VTIC)
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Hot topics: March – April 2013

27 /03/ 2013 Comments are Closed

VTIC has welcomed the announcement of the first round of Tourism Industry Regional Development Fund grants, with more than $1.2 million allocated to Victoria, and we are also encouraging members to apply for the industry-wide TQUAL grants program. Other activities this month have included hosting a policy workshop in Bendigo and welcoming the State Government’s proposed planning changes for the Alpine National Park and Falls Creek Alpine Resort.

Bendigo forum

VTIC held a regional workshop in Bendigo on 20 March, hearing from local operators on the issues that concern them most. Around 25 participants took part in the session and key issues raised included the difficult industrial relations environment, labour and skills shortages and the need to invest in new product and accommodation. These themes were consistent with those discussed at VTIC’s earlier policy forums in Melbourne, Ballarat and Shepparton.

TIRF announcements

Congratulations to all recipients of Tourism Industry Regional Development Fund grants (TIRF), which were announced on 15 March. Victoria received eight grants, to the value of more than $1.2 million. Among the winners were the Sovereign Hill Museums Association and Boynton’s Feathertop Winery.

View the full list of TIRF recipients.

TQUAL grants

The 2013 Tourism Quality Projects Grants (TQUAL grants) round is now open. TQUAL offers grants of between $15,000 and $100,000 on a matched funding basis. Unlike TIRF grants, TQUAL is open to all in the tourism industry, not just those in regional areas. Applications close at 5pm on 3 May.

For further information, please visit the Department of Resources, Energy and Tourism’s website.

Alpine National Parks re-zoning

VTIC supported the introduction of a bill to parliament adjusting the boundaries of the Alpine National Park and Falls Creek Alpine Resort. The move will enhance the visitor experience and allow increased appropriate investment in the region.
Click here to see the related VTIC media release.

Tourism Australia’s ‘Best Jobs in the World’ campaign

Tourism Australia’s ‘Best Jobs in the World’ campaign was launched this month. As of today, 400,000 applications have been lodged! The $4 million campaign puts six jobs on offer around Australia, with the lucky winners receiving a $50,000 wage and $50,000 to cover travel expenses. The ‘best’ Victorian job is that of a ‘lifestyle photographer’. Targeting the youth market, the campaign is designed to generate positive word-of-mouth publicity.

For more information, visit the Tourism Australia’s ‘Best Jobs in the World’ campaign website.

National Visitor Survey (NVS) results

The latest NVS results were a mixed bag for Victoria. Overall expenditure by domestic tourists grew 4.3 per cent to $10.3 billion in the year ending December 2012, while arrivals increased 1.8 per cent to 18 million. The results for regional Victoria were disappointing, with expenditure falling one per cent to $4.3 billion. That said, day trip expenditure in regional Victoria grew 5.2 per cent to $2.6 billion and overnight visitation to regional Victoria increased 1.4 per cent to 11.4 million.

The full report can be viewed by clicking here.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium


03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online


01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion


05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online


17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium


21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon