VTIC welcomed the release of two important Victorian tourism plans this month – Victoria’s Regional Tourism Strategy and Aboriginal Tourism Development Strategy. Both plans are critical to ensuring the long-term prosperity of our industry and we have urged the State Government to support these strategies with funding so they can achieve real results.
Victoria’s Regional Tourism Strategy 2013-2016
Victoria’s long-awaited Regional Tourism Strategy contains useful data on how each region is performing and the importance of tourism and events to economies across Victoria. As the International Visitor Survey and National Visitor Survey results show, government action is required to support regional industry.
VTIC looks forward to seeing detailed action plans on how strategy objectives will be achieved and working with government and industry to realise greater success for regional tourism. The State Government’s related media release can be found here. VTIC’s media release on the strategy is here.
Victoria’s Aboriginal Tourism Development Plan
Tourism Victoria’s Aboriginal Tourism Development Plan 2013-2016 sets out a vision for Aboriginal product to continue to grow and provide a quality experience for visitors to Victoria. The plan looks to position both Melbourne and regional Victoria as hotspots for traditional and contemporary Indigenous cultural experiences.
Inquiry into Heritage Tourism and Ecotourism in Victoria
VTIC Chief Executive Dianne Smith and Policy Manager Letitia Hatton appeared before the Environment and Natural Resources Committee in late November as part of its Inquiry into Heritage Tourism and Ecotourism. Many VTIC members made submissions to the Committee, which can be accessed here.