• Victoria Tourism Industry Council (VTIC)
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Important steps underway to grow Victoria’s visitor economy

26 /02/ 2016 Comments are Closed

The Victoria Tourism Industry Council (VTIC) today commended the Victorian Government on key progress in its efforts to grow Victoria’s reputation as a leading destination for tourism and events.

“VTIC has been heartened by the commitment the government has shown towards the tourism industry through a range of announcements in recent weeks and we look forward to even more action in the near future,” said Acting VTIC Chief Executive Erin Joyce.

“Last week’s announcement of $3.6 million in funding for six key tourism infrastructure projects under the joint Commonwealth-State Tourism Demand Driver Infrastructure program is particularly welcome after a long wait.”

Ms Joyce said projects such as the new Melbourne Cricket Ground Roof Walk and Buzz Line Fly experiences will enhance Victoria’s visitor attractions and offerings.

“It is encouraging to see these projects as a start to the activation of a critical pipeline of tourism infrastructure projects for the state,” said Ms Joyce.

Ms Joyce said the government had also positively responded to calls for support of the Great Ocean Road region following the Wye River bushfires.

“Businesses in the Great Ocean Road area rely on the influx of tourists to the region during the warmer months and again in the upcoming Easter period,” said Ms Joyce.

“That’s why we are encouraged by the government’s critical approval of more than $400,000 to help boost visitor numbers in the lead up to Easter through initiatives such as destination marketing and events support.”

VTIC also acknowledged the efforts the Victorian Government is making to listen to the views and concerns of tourism and event businesses in the state.

“The appointment of the Visitor Economy Ministerial Advisory Committee earlier this month is welcome, but there is still more to be done to keep Victoria’s tourism industry growing,” said Ms Joyce.

“VTIC looks forward to the imminent announcement of the new Visit Victoria Board and establishment of the entity as well as the development of an action oriented tourism and events plan.”

“These initiatives are vital steps to ensure government and industry can get on with the job of driving growth and sustainability of this important business sector and economic pillar.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm VTIC Offices, Level 3

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