The Victoria Tourism Industry Council welcomes the latest results of the International Visitor Survey,
which reveals that Victoria continued to experience solid growth for the year ending June 2017.
Particularly pleasing is that regional Victoria also continues to perform well, with strong growth in
international spend, visitors and nights.
Although there was an 11.5 per cent increase in international expenditure in Victoria, which is ahead of
the national average (+9.8 per cent), and ahead of New South Wales (+11.2 per cent), the rate of
growth has softened across the key measure of international visitor numbers. The 2.8 million
international visitors to Victoria represented year-on-year growth of 7.7 per cent, behind the national
average growth rate (+8.7%) and New South Wales (+9.9%) but ahead of Queensland (+5.6%).
Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said; “The growth in
international visitor numbers and expenditure is great to see. But it’s important to remember that just
seven cents from every tourism dollar generated by an international overnight visitor is spent in regional
“Increasing international visitor expenditure in regional Victoria is essential to continued growth in our
sector. And to achieve this we must keep investing in experiences that get visitors to stay longer and
While China continues to be the largest source of international visitors to Victoria, with a growth rate of
5.7 per cent, and other Asian source markets also recording good growth, it is important that Western
markets are not neglected, as they continue to represent the majority of international overnight visitors
to regional Victoria (64 per cent).