• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

It’s time to get serious

24 /04/ 2014 Comments are Closed

We are pleased to release our new Victoria Tourism and Events Industry Agenda which focuses on strategies for tourism to achieve its growth potential. It was formed from industry’s input at our recent Ideas Forum and an extensive research and consultation program.

Hundreds of tourism industry stakeholders came together at the Melbourne Convention and Exhibition Centre in March to discuss the future direction of the tourism industry. It was an opportunity for the industry to work collaboratively on developing some key priorities for leadership in the tourism sector.

Forum attendees received a briefing on our economic and employment modelling and an introductory briefing to its members and stakeholders on this 2014 policy agenda. It was great to see members from across the state were eager to join VTIC in progressing this policy platform.

This policy platform has now been crystallised in our new Victoria Tourism and Events Industry Agenda which charts an achievable path to the creation of nearly 9,000 jobs in the next two years.

Victoria currently runs a $7.1 billion annual holiday trade deficit; the difference between how much Victorians spends holidaying outside our state and how much visitors spend holidaying in our state.

VTIC’s priority is to address the two key tourism challenges facing Victoria:

  • The need to increase demand for our regional destinations
  •  The need to address capacity constraints in metropolitan Melbourne

As a result, in the coming months VTIC will be advocating for new investment in tourism, particularly in the areas of:

  • intrastate marketing
  • regional events
  • capturing the Asian visitor economy
  • getting our small businesses onlineexpanding the Melbourne Convention and Exhibition Centre.

I remain committed to keeping you up to date on these critical areas and encourage you to remain engaged in these important policy discussions in 2014.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

august

20aug10:30 am1:00 pmRegional Industry Conversations - Mornington10:30 am - 1:00 pm AEST Red Gum BBQ, Red Hill

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

22aug1:00 pm3:30 pmRegional Industry Conversations - Warragul1:00 pm - 3:30 pm AEST Warragul Country Club

23aug10:30 am1:00 pmRegional Industry Conversations - Phillip Island10:30 am - 1:00 pm AEST Ramada Resort Phillip Island - Bass room

27aug1:00 pm3:30 pmRegional Industry Conversations - Wangaratta1:00 pm - 3:30 pm AEST Wangaratta Performing Arts & Convention Centre

29aug5:00 pm7:30 pmRegional Industry Conversations - Lakes Entrance5:00 pm - 7:30 pm AEST Lakes Entrance

september

04sep10:30 am1:00 pmRegional Industry Conversations - Eastern Melbourne10:30 am - 1:00 pm AEST Ringwood - TBC Melbourne

04sep6:00 pm8:00 pmVTIC 2019 Spotlight on a Member - Auscarts RacingConnect and reconnect at our monthly Spotlight on a Member 6:00 pm - 8:00 pm Auscarts

06sep1:00 pm3:30 pmRegional Industry Conversations - Geelong1:00 pm - 3:30 pm AEST Geelong

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

october

30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm

november

28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre

X