• Victoria Tourism Industry Council (VTIC)
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It’s time to get serious

24 /04/ 2014 Comments are Closed

We are pleased to release our new Victoria Tourism and Events Industry Agenda which focuses on strategies for tourism to achieve its growth potential. It was formed from industry’s input at our recent Ideas Forum and an extensive research and consultation program.

Hundreds of tourism industry stakeholders came together at the Melbourne Convention and Exhibition Centre in March to discuss the future direction of the tourism industry. It was an opportunity for the industry to work collaboratively on developing some key priorities for leadership in the tourism sector.

Forum attendees received a briefing on our economic and employment modelling and an introductory briefing to its members and stakeholders on this 2014 policy agenda. It was great to see members from across the state were eager to join VTIC in progressing this policy platform.

This policy platform has now been crystallised in our new Victoria Tourism and Events Industry Agenda which charts an achievable path to the creation of nearly 9,000 jobs in the next two years.

Victoria currently runs a $7.1 billion annual holiday trade deficit; the difference between how much Victorians spends holidaying outside our state and how much visitors spend holidaying in our state.

VTIC’s priority is to address the two key tourism challenges facing Victoria:

  • The need to increase demand for our regional destinations
  •  The need to address capacity constraints in metropolitan Melbourne

As a result, in the coming months VTIC will be advocating for new investment in tourism, particularly in the areas of:

  • intrastate marketing
  • regional events
  • capturing the Asian visitor economy
  • getting our small businesses onlineexpanding the Melbourne Convention and Exhibition Centre.

I remain committed to keeping you up to date on these critical areas and encourage you to remain engaged in these important policy discussions in 2014.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm Novotel/ Ibis Hotel

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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