• Victoria Tourism Industry Council (VTIC)
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Senior Manager Digital Content & Personalisation

14 /01/ 2019 Comments are Closed

RACV

 

  • Permanent Full Time
  • Melbourne CBD – Location

What’s on offer?

The Digital Content & Personalisation Manager will be responsible for leading an expert team who enable personalised experiences through consistent customer centric designed journeys across RACVs’ digital sales and service channels to deliver relevant content to the right person at the right time in the right channel. In this role you will be charged with designing and implementing a world class framework to analyse, design, create, communicate, measure and optimise the customer experience and performance of content via digital channels in line with business objectives.

 

Reporting to the Head of Digital your responsibilities will include:

·       Develop digital content strategy that supports marketing and member engagement plan

·       Create reusable structured content and data that enables responsive content and fragments across all digital channels

·       Manage content deployment to digital channels

·       Create customer experience strategies based off analytics, CRM, 1st and 3rd party data

·       Influence and support the development and unlocking of innovative initiatives that will enable new digital marketing and personalisation capability

·       Report the results of optimisation campaigns and to provide clear and actionable recommendations to key stakeholders

 

What we are looking for?

·       Five (5) years’ experience working as a Digital Content Manager, Content Strategist or Senior Digital Copywriter

·       Experience with and expert understanding of digital best practices and / or user experience

·       Strong management and leadership skills

·       Prior experience writing for digital, app-based platforms.to provide highly-credible leadership to development teams

·       Proven experience interacting with and presenting to individuals at all levels, especially the executive level.

 

If you are a Digital Content & Personalisation Manager with strong interpersonal skills and looking to make your mark with one of Victoria’s most well-regarded brands, please apply.

To apply for this job please visit career10.successfactors.com.

About the Author

Events

january

23jan2:00 pm3:30 pmVictorian Chamber Presents: Fair Work Update2:00 pm - 3:30 pm Online

february

06feb6:00 pm8:00 pmSpotlight on a Member at Auscarts Racing6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

19feb8:00 am10:00 amVictorian Chamber Presents: ignite+Swinburne8:00 am - 10:00 am Swinburne Advanced Manufacturing and Design Centre

20feb10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

26feb8:30 am3:00 pmFeatured2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing8:30 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmSpotlight on a Member at Melbourne Star Observation Wheel6:00 pm - 8:00 pm Melbourne Star Observation Wheel

15mar7:45 am10:00 amVictorian Chamber Presents: Grand Prix Breakfast7:45 am - 10:00 am Carousel

20mar10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

june

05jun6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

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