• Victoria Tourism Industry Council (VTIC)
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Marysville Visitor Information Services incorporates an Arts Exhibition & Events Space

25 /07/ 2019 Comments are Closed

The Marysville Information and Regional Artspace (MiRa) has had an extremely exciting 12 months. After a six-month refurbishment to incorporate the arts and events space, the doors re-opened on August 5.

It was recognised by the local community that Visitor Information Centres have a positive profile among regional Victorian visitors. This, linked in with the positive impact the arts community had in Marysville after the bushfires in 2009, made the Information Centre an ideal location to house the new arts space.

The idea of ‘going where the people are’, partnering the space and continuing to serve visitors under one roof was achieved.  It created a cultural change, while still offering visitor information services. It added to the ‘curate and sell, not just tell’ idea, by incorporating art and events within the space, creating authentic experiences that allow visitors and locals to connect.

Since opening, the space has become a hub of inspiration, with local tourism operators, community groups, volunteers and staff bringing about many events and exhibitions as well as providing information on the local area.

The Marysville Information and Regional Artspace has seen a significant increase in visitors, since re-opening in August 2018, based on figures going back over the last 5 years.

MiRa is looking forward to increasing engagement with local tourism providers, continuing to increase visitation to Marysville and Triangle area.  It also aims to build on initial successes with exciting events and exhibitions within the art space.

Check out #MiRa and #VisitMarsville on Facebook for more great photos from the exhibitions and the experiences on offer.

The MiRa space with its inaugural exhibition by Amanda Ruck and local artworks for sale in our retail space.

A lively community art workshop, run by Jane Fraga as part of a Triangle Art Group project.

The official launch of MiRa was introduced by Craig Lloyd, CEO, Murrindindi Shire Council, speeches by MiRa committee members Lisa Nolte and Bob McNamara, Ms Danielle Green MP, Ms Clare Longley on behalf of Russell Crowe and the Luc Longley Foundation and then-Mayor Charlie Bisset.

A lively swing workshop held in MiRa as part of the very popular annual Marysville Jazz & Blues event.

Andrew Farrell, aka The Piano Wizard, one of the Jazz & Blues artists, enjoyed the MiRa colouring table in between performances.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



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