• Victoria Tourism Industry Council (VTIC)
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Media Release: Tourism and events sector given the green light to shine

17 /06/ 2015 Comments are Closed

Victoria Tourism Industry Council (VTIC) welcomes Premier Andrews’ acknowledgement of the need for a more holistic and connected approach to tourism growth, as highlighted by the Victorian Visitor Economy Review.

“We are delighted that the Premier has acknowledged that we must bring the various aspects of the government’s tourism, marketing and events functions together, to drive growth with “one voice and one clear plan” for Victorian tourism,” said VTIC Chief Executive Dianne Smith.

The changes could result in greater:

  • Synergies between, and within, government at all levels and the tourism sector.
  • Cohesion on the ground for delivering crucial aspects of the visitor experience such as transport, infrastructure and information to increase visitor satisfaction, length of stay and spending.
  • Coordination with other sectors including international education, sports, food and wine, agritourism and business events.

“VTIC supports an events focus to spur growth, however we must better leverage these events to capitalise on their significant economic potential by encouraging further spending on other parts of the economy such as restaurants, accommodation, entertainment and wider regional travel,” said Ms Smith.

“This holistic approach will reap the economic rewards only if it is accompanied by significant expenditure on tourism marketing and further regional infrastructure investment throughout Victoria.

“VTIC looks forward to continued work in partnership with the government as the review outcomes are implemented, to drive job growth and prosperity for Victoria.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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