Victoria has again reinforced its position as an extremely alluring destination for tourists with today’s announcement that more than one million passengers transited through Melbourne Airport in January – the busiest month on record.
They included 555,000 international travellers who came to Melbourne for the many events that Melbourne has to offer, including the cricket, and the Australian Open.
Victoria Tourism Industry Council Chief Executive Felicia Mariani was encouraged by Melbourne Airport’s record results and highlighted the importance of the tourism industry continuing to partner with the airport to attract even more airlines and showcase Victoria to new markets around the world.
“With each overseas visitor spending an average of nearly $5000 during their stay the result is a major bonanza for the Victorian economy,” Ms Mariani said.
Victoria’s international visitor arrivals showed rapid growth and domestic arrivals into Melbourne increased by two percent over the same time last year.
“We are very excited to see that Melbourne Airport is continuing to break records and welcome even more visitors from both Australia and around the world.
“The Victorian tourism industry has worked hard to continue to attract visitors to our state and these latest figures are important recognition of that work,” Ms Mariani said.
“The fact remains, however, that only 7.3% of total international overnight expenditure in Victoria is spent in regional Victoria. We must create experiences across regional Victoria and invest in regional transport infrastructure that encourage visitors to venture out of Melbourne and enjoy the natural beauty Victoria has to offer.
“The performance of Melbourne airport as a major gateway to our beautiful state gives us a tremendous platform to work from. We need to be leveraging the opportunities that these record arrivals present for us,” she said.