• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Melbourne Remote Control Tourist: More cutting edge promotion for Victoria

09 /10/ 2013 Comments are Closed

The state’s peak tourism and events industry body has welcomed today’s launch of Tourism Victoria’s Melbourne Remote Control Tourist campaign.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says Victoria is once again on the cutting edge of tourism promotion.

”This campaign is innovative, fresh and engaging, using technology, social media and a really great idea to showcase the quality and depth of experiences available to visitors to Melbourne,” says Ms Smith.

“Giving potential visitors to Melbourne the chance to ‘go before you go’ is an innovative concept, and will showcase the character, colour and movement our capital city has to offer.”

The Melbourne Remote Control Tourist Campaign will run for the next five days (until 13 October) and will feature two intrepid travellers exploring Melbourne. Through live video feeds at the website www.remotecontroltourist.com, consumers can interact with each traveller through Twitter and Facebook.

“Our city’s best assets will be showcased and local buy-in gained as observers advise these two ‘tourists’ where to go,” says Ms Smith.

“The concentration of amazing tourism experiences in Melbourne lays the groundwork for this to be a wildly successful campaign. It will be a campaign we’ll likely remember in years to come, much like Tourism Victoria’s other recent campaigns including ‘Run Rabbit’ and the jigsaw campaign.

“We acknowledge the Victoria Government for recognising how important tourism and events are to our state, economically, socially and culturally, and we look forward to more cutting edge campaigns showcasing the whole of our state in the future.”

Further information on the Melbourne Remote Control Tourist campaign is available at: www.remotecontroltourist.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

august

20aug10:30 am1:00 pmRegional Industry Conversations - Mornington10:30 am - 1:00 pm AEST Red Gum BBQ, Red Hill

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

22aug1:00 pm3:30 pmRegional Industry Conversations - Warragul1:00 pm - 3:30 pm AEST Warragul Country Club

23aug10:30 am1:00 pmRegional Industry Conversations - Phillip Island10:30 am - 1:00 pm AEST Ramada Resort Phillip Island - Bass room

27aug1:00 pm3:30 pmRegional Industry Conversations - Wangaratta1:00 pm - 3:30 pm AEST Wangaratta Performing Arts & Convention Centre

29aug5:00 pm7:30 pmRegional Industry Conversations - Lakes Entrance5:00 pm - 7:30 pm AEST Lakes Entrance

september

04sep10:30 am1:00 pmRegional Industry Conversations - Eastern Melbourne10:30 am - 1:00 pm AEST Ringwood - TBC Melbourne

04sep6:00 pm8:00 pmVTIC 2019 Spotlight on a Member - Auscarts RacingConnect and reconnect at our monthly Spotlight on a Member 6:00 pm - 8:00 pm Auscarts

06sep1:00 pm3:30 pmRegional Industry Conversations - Geelong1:00 pm - 3:30 pm AEST Geelong

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

october

30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm

november

28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre

X