• Victoria Tourism Industry Council (VTIC)
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Melbourne Remote Control Tourist: More cutting edge promotion for Victoria

09 /10/ 2013 Comments are Closed

The state’s peak tourism and events industry body has welcomed today’s launch of Tourism Victoria’s Melbourne Remote Control Tourist campaign.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says Victoria is once again on the cutting edge of tourism promotion.

”This campaign is innovative, fresh and engaging, using technology, social media and a really great idea to showcase the quality and depth of experiences available to visitors to Melbourne,” says Ms Smith.

“Giving potential visitors to Melbourne the chance to ‘go before you go’ is an innovative concept, and will showcase the character, colour and movement our capital city has to offer.”

The Melbourne Remote Control Tourist Campaign will run for the next five days (until 13 October) and will feature two intrepid travellers exploring Melbourne. Through live video feeds at the website www.remotecontroltourist.com, consumers can interact with each traveller through Twitter and Facebook.

“Our city’s best assets will be showcased and local buy-in gained as observers advise these two ‘tourists’ where to go,” says Ms Smith.

“The concentration of amazing tourism experiences in Melbourne lays the groundwork for this to be a wildly successful campaign. It will be a campaign we’ll likely remember in years to come, much like Tourism Victoria’s other recent campaigns including ‘Run Rabbit’ and the jigsaw campaign.

“We acknowledge the Victoria Government for recognising how important tourism and events are to our state, economically, socially and culturally, and we look forward to more cutting edge campaigns showcasing the whole of our state in the future.”

Further information on the Melbourne Remote Control Tourist campaign is available at: www.remotecontroltourist.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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