• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Melbourne Remote Control Tourist: More cutting edge promotion for Victoria

09 /10/ 2013 Comments are Closed

The state’s peak tourism and events industry body has welcomed today’s launch of Tourism Victoria’s Melbourne Remote Control Tourist campaign.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says Victoria is once again on the cutting edge of tourism promotion.

”This campaign is innovative, fresh and engaging, using technology, social media and a really great idea to showcase the quality and depth of experiences available to visitors to Melbourne,” says Ms Smith.

“Giving potential visitors to Melbourne the chance to ‘go before you go’ is an innovative concept, and will showcase the character, colour and movement our capital city has to offer.”

The Melbourne Remote Control Tourist Campaign will run for the next five days (until 13 October) and will feature two intrepid travellers exploring Melbourne. Through live video feeds at the website www.remotecontroltourist.com, consumers can interact with each traveller through Twitter and Facebook.

“Our city’s best assets will be showcased and local buy-in gained as observers advise these two ‘tourists’ where to go,” says Ms Smith.

“The concentration of amazing tourism experiences in Melbourne lays the groundwork for this to be a wildly successful campaign. It will be a campaign we’ll likely remember in years to come, much like Tourism Victoria’s other recent campaigns including ‘Run Rabbit’ and the jigsaw campaign.

“We acknowledge the Victoria Government for recognising how important tourism and events are to our state, economically, socially and culturally, and we look forward to more cutting edge campaigns showcasing the whole of our state in the future.”

Further information on the Melbourne Remote Control Tourist campaign is available at: www.remotecontroltourist.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm

X