• Victoria Tourism Industry Council (VTIC)
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MELBOURNE SHINES INTERNATIONALLY THANKS TO GRAND PRIX

28 /03/ 2012 Comments are Closed

The Formula One Australian Grand Prix has once again shined a light on Melbourne, with invaluable international exposure for the city and Victoria.

As the season-opening event, the Grand Prix attracted an even larger than usual international audience with millions of people from more than 150 countries across Asia, Europe and Latin America tuning in.

These countries represent growing tourism markets for Victoria, and the free-to-air high-definition coverage delivered live vision of Melbourne straight to their homes during the telecast. This sort of international exposure is priceless.

The benefits continued at home, with ticket sales up on last year as the event attracted 114,900 attendees.

More than 5000 additional people attended the Grand Prix this year than in 2011. This shows that interest in the event, and Melbourne as its host, continues to grow. It also highlights the importance of good events calendar management.

The Grand Prix is one of the premier events on Melbourne’s events calendar, which delivers a combined annual economic impact of more than $1.4 billion. This year the Grand Prix’s position between the Moomba Festival and the start of the official AFL season gave it the space to really shine.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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