• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Melbourne’s world #2 ranking as sporting capital no surprise to events industry

23 /05/ 2012 Comments are Closed

The events and tourism industries are today unsurprised that Melbourne has once again secured its seat as one of the top two sporting cities internationally, second only to London which will host the Olympics this year.

The 10 point defeat in the World’s Ultimate Sport Cities Awards, which are based on industry rankings from sporting publication SportBusiness International, doesn’t dull the shine on the award according to Victoria Events Industry Council (VEIC) Chief Executive, Dianne Smith.

“Melbourne continuously hosts sporting events that go unrivalled internationally. No other site in Australia – and as proven again in the Awards, few internationally – can offer access to world-class sporting facilities right in the heart of a vibrant city, mixed with the immediate access to unique tourism attractions, accommodation, restaurant and retail outlets,” says Ms Smith.

“Hosting the first game of the State of Origin series tonight is a prime example of why Melbourne upholds this proud status as an internationally renowned event host city. The city is alive today with rugby supporters, including an estimated 15,000 interstate travellers,” says Ms Smith.

According to a further announcement by Victorian Premier Ted Baillieu on the win, Melbourne topped the rankings for the World’s Best Sport Venues and the World’s Best Major Events Strategy, and was named the Best Sports City in the ‘large’ category for cities with a population of between four and six million people.

“Victoria’s major events deliver a combined economic impact to the State of approximately $1.4 billion annually and attract over 230,000 international visitors every year,” says Ms Smith.

“Our events industry works together to promote Melbourne and Victoria to the world and drives significant economic, social and cultural benefits to the State. The flow-on effects significantly contribute to local business, employment and tourism.”

Background – About VEIC

Established in December 2006, the Victoria Events Industry Council (VEIC) is the peak policy council representing Victoria’s $1.4 billion event industry.

To arrange a media interview with VEIC Chief Executive Dianne Smith, contact Senior Communications Adviser Melina Walton on mwalton@vecci.org.au, 03 8662 5310 or 0423 883 945.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

19jul9:00 am11:00 amignite+VUMental Health - it's on everyone's mind9:00 am - 11:00 am Victoria University: Footscray Park Campus

24jul7:00 am9:15 amVictorian Chamber presents: The Power of Purpose7:00 am - 9:15 am Palladium at Crown

august

07aug5:30 pm8:00 pmVictorian Chamber Fast ForwardSpeed Networking5:30 pm - 8:00 pm

07aug5:30 pm8:00 pmSpotlight on a Member- Melbourne Museum5:30 pm - 8:00 pm Melbourne Museum

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

september

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

X