• Victoria Tourism Industry Council (VTIC)
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MELBOURNE’S WORLD #2 RANKING AS SPORTING CAPITAL NO SURPRISE TO EVENTS INDUSTRY

23 /05/ 2012 Comments are Closed

The events and tourism industries are today unsurprised that Melbourne has once again secured its seat as one of the top two sporting cities internationally, second only to London which will host the Olympics this year.

The 10 point defeat in the World’s Ultimate Sport Cities Awards, which are based on industry rankings from sporting publication SportBusiness International, doesn’t dull the shine on the award according to Victoria Events Industry Council (VEIC) Chief Executive, Dianne Smith.

“Melbourne continuously hosts sporting events that go unrivalled internationally. No other site in Australia – and as proven again in the Awards, few internationally – can offer access to world-class sporting facilities right in the heart of a vibrant city, mixed with the immediate access to unique tourism attractions, accommodation, restaurant and retail outlets,” says Ms Smith.

“Hosting the first game of the State of Origin series tonight is a prime example of why Melbourne upholds this proud status as an internationally renowned event host city. The city is alive today with rugby supporters, including an estimated 15,000 interstate travellers,” says Ms Smith.

According to a further announcement by Victorian Premier Ted Baillieu on the win, Melbourne topped the rankings for the World’s Best Sport Venues and the World’s Best Major Events Strategy, and was named the Best Sports City in the ‘large’ category for cities with a population of between four and six million people.

“Victoria’s major events deliver a combined economic impact to the State of approximately $1.4 billion annually and attract over 230,000 international visitors every year,” says Ms Smith.

“Our events industry works together to promote Melbourne and Victoria to the world and drives significant economic, social and cultural benefits to the State. The flow-on effects significantly contribute to local business, employment and tourism.”

BACKGROUND – ABOUT VEIC

Established in December 2006, the Victoria Events Industry Council (VEIC) is the peak policy council representing Victoria’s $1.4 billion event industry.

To arrange a media interview with VEIC Chief Executive Dianne Smith, contact Senior Communications Adviser Melina Walton on mwalton@vecci.org.au, 03 8662 5310 or 0423 883 945.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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