• Victoria Tourism Industry Council (VTIC)
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A message from Chief Executive, Brad Ostermeyer

30 /08/ 2017 Comments are Closed

There has been some exciting recent announcements for the tourism and events industry, with the Melbourne Convention Bureau securing the Lions International Convention in 2024, which will bring over 13,000 delegates to Victoria over 5 days and is estimated to deliver $84m in economic contribution to the State. Jetstar has announced more direct flights from China to Melbourne, which will further consolidate and accelerate growth in international visitors from China as Victoria’s fastest growing international market. Melbourne Airport has experienced a record-breaking 100 consecutive months of growth in international passenger numbers.

The deadline of Monday 4 September for submissions to the RACV Victorian Tourism Awards is upon us, with judging to commence shortly.  For further information, please visit the Awards website.

The 2017 Victorian Visitor Information Centre Summit has just concluded in San Remo, which has showcased best practice and professional development opportunities for those involved in visitor servicing.  We are also pleased to announce that the 2018 Summit will be held in Bendigo.

VTIC is also about to embark on an Industry Advocacy Campaign, which will continue throughout 2018 in the lead-up to the next State election. An immediate opportunity for our industry to engage directly with Government MPs is our upcoming MPs4Tourism Breakfast on Wednesday 6 September 2017 at the Sofitel Melbourne on Collins. There are 14 MPs currently confirmed to attend, including the Treasurer, Minister for Tourism and Major Events, and the Parliamentary Secretary for Tourism and Major Events, so please take this opportunity to engage directly with your elected Government representatives.

There have been some recent staff movements at VTIC.  I would like to warmly welcome Rohish Gupta to the role of Policy Manager and pay tribute to Kristina Burke, who has provided such outstanding service to VTIC over nine years.


Brad Ostermeyer

About the Author

Brad Ostermeyer

Brad is VTIC's Chief Executive. Brad has experience in economic development, industry development and the delivery of regional economic infrastructure projects, primarily through strategic and commercial partnerships with the private sector and local government.



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