• Victoria Tourism Industry Council (VTIC)
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A message from Chief Executive, Brad Ostermeyer

28 /06/ 2017 Comments are Closed

Visitors are flocking to Victoria as the recently released International Visitor Survey and National Visitor Survey results show, with over 2.7 million international visitors coming to Victoria over a 12-month period. Domestic overnight visitors over the same period also grew 6.2% to 22.5 million.

Victoria has again reaped the benefits of hosting world class events, with over 90,000 people attending the clash of soccer heavyweights Argentina and Brazil at the G.  Melbourne has also been heralded as a global cultural destination, with the recent Van Gogh exhibit at the National Gallery of Victoria demonstrating the importance of cultural attractions.

VTIC was pleased to support our industry partners by attending the fabulous Melbourne Live conference run by Destination Melbourne and the Australian Camps Association annual national conference.  Speaking of conferences, don’t miss out on the Victorian Tourism Conference, to be held at Flemington Racecourse on 24 & 25 July.

Applications for the Lynette Bergin Tourism Award will be opening soon. The Award promotes excellence among new entrants in the Victorian tourism and events industry and contributes to the continued development and growth of inbound tourism to Victoria. For more information, visit our website.

In other awards news, nominations for the RACV Victorian Tourism Awards have been extended to Friday 21 July 2017, so you still have time to nominate.

VTIC continues to support our membership base through new and innovative Webinars on relevant industry and business topics, with the June Webinar focusing on Google Analytics. Keep an eye on our website for the next Webinar.

Hot off the press has been confirmation that the Federal and State governments have reached agreement to fund the $1.42 billion Regional Rail Revival package that will result in better train services for regional Victoria and significant rail infrastructure upgrades, including the Ballarat, Gippsland, Surf Coast, Warrnambool, Bendigo and Echuca lines.  Victorians and visitors alike will have access to more transport options and better services which VTIC has been strongly advocating for.

The Victorian Government has recently announced its second Small Business Regulation Review (SBRR), which aims to reduce red tape and regulatory burden for tourism and visitor-focused small businesses in Victoria.  VTIC will be involved in this process and encourages all members to participate to improve the business environment for our industry.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium


03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online


01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion


05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm Novotel/ Ibis Hotel

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online


17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium


21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon