• Victoria Tourism Industry Council (VTIC)
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A message from the Chief Executive, Felicia Mariani

21 /02/ 2018 Comments are Closed

Seven weeks in for me and it’s all systems go.  As you’ll see in our e-news articles here, there’s a great deal on the boil and the VTIC team are focussed on how we can add value to the business operations of our members.

Our webinar series continue to be popular and we are looking to further establish our program of topics that are meaningful and relevant for your business.

You’ll also note that we’ve included a blog from Liz Ward at Tourism Tribe on how the changes that Facebook has made to personal postings over business postings will affect the performance of your Facebook marketing strategy.  An important read as this is such a valuable channel for so many of us in connecting with our customers.

I’m personally very focussed on how VTIC can provide services that will support your business needs and create benefits that give you a jump on your competition. To that end, as part of our communication process around our Election Strategy, we are looking to coordinate a roadshow across the State. We will also be using this as an opportunity to connect with members, to hear your views and gather your insights on how we shape our future offerings in ways that respond directly to your needs. VTIC is your organisation and it’s important to me to ensure we are designing a future that responds to the expectations of our members.

This edition of enews also lays out the vital role our election platform will play in our advocacy efforts on behalf of the industry in the year ahead. At our Visitor Economy Forum on Wednesday 28 February, we will outline the detail around our platform and the key focus areas we will be concentrating on in our meetings and engagement with all sides of Government throughout 2018. This is a critical year ahead that will influence our success over the next four years.

VTIC’s role as your voice to Government on addressing key areas that will allow our industry to grow and succeed will be the focus of our efforts in the year ahead. We look forward to working closely with you to ensure that our industry is acknowledged and appreciated as the significant driver of the Victorian economy that we know it is.

In closing, I know many of you are preparing to head to Perth for the National Tourism Awards. I want to wish all of our Victorian finalists good luck on the night and I look forward to seeing you all there.


Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.



26nov4:00 pm5:00 pmAnnual General Meeting4:00 pm - 5:00 pm Online