• Victoria Tourism Industry Council (VTIC)
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Muggles rejoice: Harry Potter production further establishes Melbourne as Australia’s cultural Capital

24 /10/ 2017 Comments are Closed

The Victoria Tourism Industry Council is delighted that Harry Potter and the Cursed Child will come exclusively to Melbourne in early 2019 at the Princess Theatre. This record-breaking production is a global hit, winning 22 major theatre awards in the United Kingdom and is set to open on Broadway in early 2018.

Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said Victoria would benefit immensely from the “Harry Potter effect” as the only Australian city to show the much-loved play.

“Harry Potter and the Cursed Child is a spellbinding theatre production that has enthralled audiences in London and its arrival in Melbourne is further endorsement that our city is undoubtedly the cultural capital of Australia,” he said.

“The Harry Potter phenomenon has an unparalleled global following and Melbourne will be the only city in the Southern Hemisphere where fans can enjoy this production. This production will attract visitors from overseas, interstate and regional Victoria.

“Announcements like this give confidence to businesses that the tourism industry will continue to thrive into the future. This will provide exceptional opportunities for our accommodation providers, restaurants, cafes and bars. We encourage interested theatre-goers to lock in their tickets early and build an unforgettable Victorian holiday around this world-class production,” Mr Ostermeyer said.

VTIC

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VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.

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