• Victoria Tourism Industry Council (VTIC)
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Multi-billion dollar bonanza for Victorian tourism

28 /03/ 2018 Comments are Closed

Victoria is enjoying strong year-on-year growth in visitor numbers and spend from our state and national visitors, reaffirming Victoria as the choice destination of travel within Australia.

Visitors are flocking to see our world-class natural attractions in Melbourne and regional Victoria, as well as our year-round program of events spanning sport, culture, arts and theatre that is the envy of every other state.

The Victoria Tourism Industry Council (VTIC) today welcomed Tourism Research Australia’s figures on national visitation for the year ending December 2017, which highlights that Victoria continues to attract more visitors from Australia than ever before.

The results follow a remarkable weekend which saw almost one million people attended the 2018 Rolex Australian Grand Prix, the opening of the AFL season in Melbourne, the International Flower and Garden show, the International Food and Wine Festival and the Melbourne International Comedy Festival. Regional Victoria will too showcase its rich array of events with White Nights in Ballarat, Bendigo and Geelong to be held throughout 2018, as well as the Bright Autumn Festival in May which will showcase the natural beauty of Victoria’s High Country.

Victoria Tourism Industry Council Chief Executive Felicia Mariani said it was pleasing to see growth in Victoria, but regional Victoria in particular is enjoying a gold rush of tourism with a 14% year-on-year growth in national visitors and 15% in national visitor spend.

While the results overall indicate a rise in visitor numbers, expenditure and nights for Melbourne and regional Victoria, almost 70% of visitors to regional Victoria were Victorians with the remainder being from interstate.

Ms Mariani said despite the positive results, Victoria cannot afford to rest on its laurels, but rather build on this momentum by continuing to strongly advocate on behalf of industry to drive more demand into regional Victoria, particularly for interstate visitors.

“While VTIC is delighted with the figures there is still much work to be done to ensure that our interstate visitors see regional Victoria as a must-do and must-see component of their trip to Melbourne. We will continue to urge the State Government to allocate long-term funding to Victoria’s demand driving bodies for both tourism and events so that we are, and remain, the first-choice destination of travel in Australia for Australians.

“Tourism and a strong calendar of business and major events in Victoria is vital for the many thousands of businesses in regional Victoria and an important avenue for creating and sustaining employment in our regions,” she said.

“These latest figures again reinforce that the Visitor Economy is a key pillar of Victoria’s overall economy and the Victorian Government must strongly support and develop this flourishing industry.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

april

27apr10:00 am12:00 pmThe Yarra Valley & Dandenong Ranges Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Meletos

30apr2:00 pm4:00 pmThe Great Ocean Road Entrant Workshop2018 RACV Victorian Tourism Awards2:00 pm - 4:00 pm Alkina Lodge

may

01may9:00 am5:00 pmDestination Melbourne presents: Accessible Tourism Masterclass9:00 am - 5:00 pm Crowne Plaza Melbourne

02may10:00 am12:00 pmThe Mornington Peninsula Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm St Andrews Beach Brewery

02may12:00 pm2:30 pmVictorian Chamber presents: Post-Budget Lunch with Tim Pallas MP, Treasurer of Victoria12:00 pm - 2:30 pm The Ballroom, Park Hyatt Melbourne

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

04may10:30 am12:30 pmThe Ballarat Entrant Workshop2018 RACV Victorian Tourism Awards10:30 am - 12:30 pm Ballarat Town Hall

07may10:00 am12:00 pmGeelong & the Bellarine Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Tourism Greater Geelong & the Bellarine

14may10:00 am12:00 pmGrampians Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Aradale Asylum

16may10:00 am12:00 pmBendigo Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Masons of Bendigo

16may10:30 am11:30 amVTIC Webinar Series - Turning small business competitors into partnersImproving the world, one webinar at a time!10:30 am - 11:30 am

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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