• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

National and international surveys paint a mixed picture (Year to March 2013)

25 /06/ 2013 Comments are Closed

Latest statistics from Tourism Research Australia once again show mixed results for Victoria. While state-wide spending by domestic and international visitors grew overall in the year to March, it declined in regional areas.

National Visitor Survey

Victoria recorded overall growth in visitor nights and expenditure from the domestic market in the year ending March 2013, while arrivals were steady at 17.8 million. Expenditure grew 2.2 per cent to $10.3 billion and visitor nights increased by 5.4 per cent to 57.3 million. Domestic overnight expenditure in regional Victoria fell by 2.2 per cent to $4.4 billion, while Melbourne experienced a 5.8 per cent increase in spending to $5.9 billion.

For further information and regional analysis, click here to visit Tourism Victoria’s website.

International Visitor Survey

International overnight visitor arrivals to Victoria grew nearly five per cent to 1.85 million in the year ending March 2013, with expenditure from international markets rising 5.6 per cent to $4.5 billion. In regional Victoria, expenditure fell significantly, down 13.5 per cent to $307 million, and arrival numbers and visitor nights also declined. A considerable proportion of spending growth can be attributed to Chinese visitors as this market accounted for nearly one quarter of all international spend in Victoria – $1.08 billion in the year to March.

Click here for further analysis from Tourism Victoria.

To read VTIC’s media release on the importance of regional dispersal, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

august

20aug10:30 am1:00 pmRegional Industry Conversations - Mornington10:30 am - 1:00 pm AEST Red Gum BBQ, Red Hill

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

22aug1:00 pm3:30 pmRegional Industry Conversations - Warragul1:00 pm - 3:30 pm AEST Warragul Country Club

23aug10:30 am1:00 pmRegional Industry Conversations - Phillip Island10:30 am - 1:00 pm AEST Ramada Resort Phillip Island - Bass room

27aug1:00 pm3:30 pmRegional Industry Conversations - Wangaratta1:00 pm - 3:30 pm AEST Wangaratta Performing Arts & Convention Centre

29aug5:00 pm7:30 pmRegional Industry Conversations - Lakes Entrance5:00 pm - 7:30 pm AEST Lakes Entrance

september

04sep10:30 am1:00 pmRegional Industry Conversations - Eastern Melbourne10:30 am - 1:00 pm AEST Ringwood - TBC Melbourne

04sep6:00 pm8:00 pmVTIC 2019 Spotlight on a Member - Auscarts RacingConnect and reconnect at our monthly Spotlight on a Member 6:00 pm - 8:00 pm Auscarts

06sep1:00 pm3:30 pmRegional Industry Conversations - Geelong1:00 pm - 3:30 pm AEST Geelong

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

october

30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm

november

28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre

X