• Victoria Tourism Industry Council (VTIC)
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National and international surveys paint a mixed picture (Year to March 2013)

25 /06/ 2013 Comments are Closed

Latest statistics from Tourism Research Australia once again show mixed results for Victoria. While state-wide spending by domestic and international visitors grew overall in the year to March, it declined in regional areas.

National Visitor Survey

Victoria recorded overall growth in visitor nights and expenditure from the domestic market in the year ending March 2013, while arrivals were steady at 17.8 million. Expenditure grew 2.2 per cent to $10.3 billion and visitor nights increased by 5.4 per cent to 57.3 million. Domestic overnight expenditure in regional Victoria fell by 2.2 per cent to $4.4 billion, while Melbourne experienced a 5.8 per cent increase in spending to $5.9 billion.

For further information and regional analysis, click here to visit Tourism Victoria’s website.

International Visitor Survey

International overnight visitor arrivals to Victoria grew nearly five per cent to 1.85 million in the year ending March 2013, with expenditure from international markets rising 5.6 per cent to $4.5 billion. In regional Victoria, expenditure fell significantly, down 13.5 per cent to $307 million, and arrival numbers and visitor nights also declined. A considerable proportion of spending growth can be attributed to Chinese visitors as this market accounted for nearly one quarter of all international spend in Victoria – $1.08 billion in the year to March.

Click here for further analysis from Tourism Victoria.

To read VTIC’s media release on the importance of regional dispersal, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

may

30may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Let's review your marketing plan10:30 am - 11:30 am Online

june

03jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Goldfields - Creswick11:00 am - 2:00 pm RACV Goldfields Resort

05jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Healesville11:00 am - 2:00 pm RACV Healesville Country Club

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06jun10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Assessing your Customer Service and Sustainability Plan10:30 am - 11:30 am Online

12jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

27jun10:00 am12:00 pmVictorian Tourism Awards - Q&A10:00 am - 12:00 pm RACV City Club

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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