• Victoria Tourism Industry Council (VTIC)
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National and international surveys paint a mixed picture (Year to March 2013)

25 /06/ 2013 Comments are Closed

Latest statistics from Tourism Research Australia once again show mixed results for Victoria. While state-wide spending by domestic and international visitors grew overall in the year to March, it declined in regional areas.

National Visitor Survey

Victoria recorded overall growth in visitor nights and expenditure from the domestic market in the year ending March 2013, while arrivals were steady at 17.8 million. Expenditure grew 2.2 per cent to $10.3 billion and visitor nights increased by 5.4 per cent to 57.3 million. Domestic overnight expenditure in regional Victoria fell by 2.2 per cent to $4.4 billion, while Melbourne experienced a 5.8 per cent increase in spending to $5.9 billion.

For further information and regional analysis, click here to visit Tourism Victoria’s website.

International Visitor Survey

International overnight visitor arrivals to Victoria grew nearly five per cent to 1.85 million in the year ending March 2013, with expenditure from international markets rising 5.6 per cent to $4.5 billion. In regional Victoria, expenditure fell significantly, down 13.5 per cent to $307 million, and arrival numbers and visitor nights also declined. A considerable proportion of spending growth can be attributed to Chinese visitors as this market accounted for nearly one quarter of all international spend in Victoria – $1.08 billion in the year to March.

Click here for further analysis from Tourism Victoria.

To read VTIC’s media release on the importance of regional dispersal, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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