• Victoria Tourism Industry Council (VTIC)
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National visitor survey numbers down: Victorians encouraged to discover own backyards

28 /03/ 2013 Comments are Closed

With national visitor survey statistics showing mixed results for Victoria’s regions, the state’s tourism and events industry body is encouraging Victorians to discover their own backyard this Easter and support their fellow Victorians.

Victoria Tourism Industry Council Chief Executive Dianne Smith says, “Tourism results in regional Victoria have been very patchy. It’s important that we encourage visitors to enjoy all the wonders of Melbourne, but also disperse to regional areas.”

Echoing the words of Premier Napthine earlier this week, Ms Smith says Easter is a great time for Victorians to get out and about to see the state and support local businesses.

“There are many great experiences to enjoy, ranging from the Rip Curl Pro at Bells Beach, to the Fitzroy Gardens Easter Egg Hunt in Melbourne, the High Country Easter Festival and the Australia Post Stawell Gift in the Grampians, to name just a few,” says Ms Smith.

“Not only will you have a fabulous holiday, you’ll also be supporting your fellow Victorians by contributing to regional economies.”

While the national visitor survey showed that domestic overnight visitors to Victoria increased 1.9 per cent year-on-year to 18 million visitors, this was below the national average increase of 3.6 per cent.

“Now, more than ever, the Victorian tourism industry must work with federal and state governments to ensure our industry remains competitive in attracting both international and domestic visitors,” says Ms Smith.

Victoria’s tourism industry contributes nearly $16 billion to the state economy each year and employs more than 204,000 Victorians.

For more information about what to see and do this Easter, visit www.visitvictoria.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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