Great Ocean Road Regional Tourism Ltd was recently established as a Regional Tourism Board to lead the development, marketing and management of tourism for the Great Ocean Road region. This includes the Colac Otway, Corangamite, Moyne, Warrnambool and Surf Coast local government areas.
And in Geelong, Geelong Otway Tourism Inc has become Tourism Greater Geelong and the Bellarine. It will retain all the 14 staff of Geelong Otway Tourism and focus its marketing and development program on Greater Geelong, Queenscliff and the Golden Plains Shire to the north of Geelong.
“It is critical to make these changes as the Geelong economy undertakes a significant transition from its traditional manufacturing base to a more service-based economy,” says CEO Roger Grant.
“Tourism must play an increasing role in this transition and every effort will be made to boost tourism at such a critical time for the economic and social wellbeing of Victoria’s second largest city.
“Further to this, our industry has invested heavily in developing new tourism product, services and experiences over the past 10 years.
“We will continue to work in partnership with our long-standing allies along the Great Ocean Road and in other neighbouring destinations.”
Great Ocean Road Regional Tourism Ltd is seeking to appoint five industry-experienced and appropriately skilled directors who will join with five council-nominated directors and an independent executive chairman to form the board of the organisation. Although expressions of interest close on 30 November, late applications will be accepted if direct contact is made with Executive Chair Wayne Kayler-Thomson by 6 December. Email firstname.lastname@example.org or phone 0417 054 421.
Skills and experience required include:
- tourism industry business operational experience
- tourism investment and development
- tourism destination development, marketing and management
- marketing, public relations and communications
- finance and accounting
- legal and governance
- community engagement
- strategic planning.