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Telstra teams up with tourism’s peak body to assist in recovery

Wednesday 16, Dec 2020

The state’s peak tourism industry body today launched an exciting new partnership with Telstra that will provide much-needed digital support services as tourism businesses enter a critical recovery phase.

Victoria Tourism Industry Council Chief Executive Felicia Mariani said VTIC was thrilled to align with such a crucial partner in improving the digital presence of tourism small businesses across Victoria.

“This pandemic exposed shortcomings in the digital effectiveness of many businesses as they battled to connect with consumers in new and engaging ways. The most pressing need was access to reliable platforms for transacting online, something many businesses struggled with in the early days of lockdown,” Ms Mariani said.

“Tourism was not immune to this challenge and many of our operators needed to shift quickly to improve their presence. This was an area where VTIC could see the need to urgently support businesses, and Telstra was the natural partner for such a collaboration.”

The new Telstra Business Digital Marketing Services means support will be available to design an effective website for the business or help generate traffic to an existing site. Tourism businesses will also have access to Telstra’s online tool that can help them test the health of their website or their online brand presence. Telstra also provides do-it-for-you Tech Services and Cyber Security Services, bringing professional solutions to small businesses at low monthly costs. Telstra has genuine whole of business products and solutions to suit the individual needs of tourism businesses.

“These are services that larger organisations have access to by virtue of their size and expenditure. Through this partnership with Telstra, VTIC can now bring these services to small businesses in the tourism sector,” Ms Mariani said.

Anne Da Cunha, Telstra’s Small Business Executive, said Telstra was thrilled to be connecting with this important sector via the partnership with VTIC and was keen to introduce VTIC members to the range of digital support services.

“We are excited to be partnering with VTIC to help small businesses in the tourism sector optimise their digital capabilities. Now is the time for small businesses to take their business online and interact with their customers in new, digital ways,” Mrs Da Cunha said.

Ms Mariani said Victoria’s visitor economy had taken a battering through bushfires and COVID-19, and the industry needed extensive support to navigate through to recovery.

“Establishing this partnership with Telstra means that the small and micro-businesses that are the predominant composition of the tourism sector will have resources at their disposal generally reserved for bigger business. We’re grateful that Telstra sees the importance of aligning with tourism businesses in Victoria and providing the digital support services they need to recover and thrive.”