• Victoria Tourism Industry Council (VTIC)
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Partnership to boost international inbound tourism market for Victoria

10 /10/ 2012 Comments are Closed

The Victoria Tourism Industry Council has welcomed the agreement between Tourism Australia and international passenger airline Emirates, saying the partnership will help to secure Victoria as a key tourist destination to international markets.

VTIC Chief Executive Dianne Smith says, “The partnership will see marketing activities jointly targeted in some of Victoria’s most significant visitor markets including the United Kingdom, Germany, France, Italy and New Zealand.

“We are thankful to both Tourism Australia and Emirates for the positive affect this partnership likely to have on the Victorian tourism industry.”

Under a new Memorandum of Understanding (MoU), the two parties intend to collectively spend up to AUD$14.3 million over the next three years on a range of joint marketing activities.

Currently Emirates operate 70 flights per week to Australia via Dubai, including 21 services to Melbourne. With this announcement, the flights will grow to a total of 84 weekly by early 2013.

The announcement follows the welcoming last week of the arrival of Emirates Airline’s first Airbus A380 flight into the Australian gateway at Melbourne Airport.

“The announcement also further reinforces Melbourne Airport as Australia’s premier international airport,” says Ms Smith.

Media contact: Melina Walton, Senior Communications Adviser, mwalton@vecci.org.au, 03 8662 5310, 0423 883 945 

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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