• Victoria Tourism Industry Council (VTIC)
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Pedal power: Health benefits of cycling fuel event attendance

19 /12/ 2012 Comments are Closed

Bicycle Network Victoria is seeing a growing interest in the health benefits of cycling reflected in record attendances at its events. BNV’s Jason Robilliard says new participants are driving the growth, with attendees seeking to combine exercise with leisure activities and holidays through the network’s single and multi-day events.

More than 17,000 participants took to the roads on 21 October for the 20th Around the Bay in a Day event. This is Australia’s largest mass participation ride and the flow-on economic benefits are felt right around the route.

For instance, of those participants who booked accommodation:

  • 62 per cent stayed in Melbourne for an average of two nights
  • 21.3 per cent stayed in Geelong for an average of one night
  • 24.7 per cent stayed in Sorrento for an average of one night.

Another of the BNV’s events is the Great Victorian Bike Ride, which this year started at Lakes Entrance and finished at Phillip Island. Held over nine days, it attracted nearly 4000 participants. “Events such as the Great Victorian Bike Ride are well received by the community and cyclists alike,” Jason says. “It becomes a touch point for a lot of communities, assisting fundraising and generating positive social and economic impact(s) whilst providing a holiday for participants.”

For more information, visit the Bupa Around The Day in a Bay page on the Bicycle Network Victoria website.

VTIC

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VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.

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