• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Policy & Advocacy

We’re passionate about creating opportunities for tourism and events operators and organisations to thrive.

Our team works tirelessly as an advocate and powerful ally to lobby governments at a local, state and federal level.

We gather and distil the research so both our team and our members know what’s really going on.

In challenging times when governments at all levels are faced with competing demands on their resources, it is vital that the industry has a considered and concerted ‘one voice’ advocacy body.

Tourism is Victoria’s Business

Tourism is Victoria’s Business is a VTIC campaign designed to raise awareness of the value and impact of tourism and events to Victoria.

This year’s state election is a critical opportunity for both sides of politics to commit to policies that capitalize on the success of tourism and events in Victoria. Our campaign provides a blueprint to grow the visitor economy, create jobs and support business into the future.

View the Tourism is Victoria’s Business website.

Our Policy Committees: How  VTIC will share your voice

Six carefully developed policy committees and two specialist committees underpin VTIC’s advocacy work. We speak to government across issues affecting all of the industry sectors, with one voice.

These Policy Committees feed issues and ideas from the members to the VTIC Board.


Policy Committee Chart

Visit your relevant VTIC Policy Committee page to find out how you can get involved:

We also have two specialist committees: