• Victoria Tourism Industry Council (VTIC)
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Visitor Information Services (VIS) are designed to enrich the experience of visitors to a region and to encourage them to stay longer.

This is achieved through informing visitors of what to do and see and where to stay. Research on VIS in Victoria, New South Wales and Canada has shown that VIS increase the amount of money visitors spend in a region and they contribute to dispersal. VIS are often, but not always, funded through local councils.

Victorian Accredited VIS Network Reference Group

With the support of the Tourism Events and Visitor Economy Branch of the Victorian Government’s Department of Economic Development, Jobs, Transport and Resources, VTIC facilitates the Victorian Accredited VIS Network Reference Group. The group meets bi-monthly to discuss issues affecting the management and operation of accredited VIS across the state.

The Reference Group includes a representative from each of the 12 Victorian tourism regions. Each representative must be connected to an Accredited Visitor Information Service.

The Chair of the Victorian VIS Network Reference Group is Josh Harris of Geelong and the Greater Bellarine.

The Deputy Chair of the Victorian VIS Network Reference Group is Alison Angus of High Country.

Late in 2017, The Reference Group approved the update to the Victorian Accredited Visitor Information Servicing Guidelines. There are a range of amendments for Visitor Information Services to be responsive to a changing visitor environment. A copy of the updated Guidelines can be found here: 2018 Victorian Accredited Visitor Information Servicing Guidelines

Branding and Brochures


The yellow italicised “i” with the blue background is a registered trademark and can only be used by an accredited VIS.

The accreditation program for Visitor Information Services in Victoria is managed by the Quality Tourism Framework (QTF) – Victoria

Accreditation through this program allows VIS to use the yellow italicised “i” logo, the nationally recognised trademark, by adhering to risk, quality control and customer service principles.

VTIC manages the “i” logo trademark on behalf of the Victorian Government and also works closely with the State’s VIS Network.

For further information on accreditation, contact QTF Victoria on (03) 8662 5387 or email accreditation@vtic.com.au

Do you need to brand your VIC?
Download a copy of the VIC Brand Style Guide to ensure you use the “i” logo correctly.


VTIC coordinates the sale of the following items for accredited Visitor Information Services

  • i” logo flags approx. 175 cm x 85 cm @ $50.00
  • i” logo button badges @ $2.00
  • Enamel “i” logo pins @ $5.00

Contact accreditation@vtic.com.au or 03 8662 5387 to order the above VIS Merchandise.

Accredited Visitor Information Centres in Victoria

There are currently 66 Accredited VICs right throughout the state.

To find and contact your nearest accredited Visitor Information Centre, Visit Victoria lists each of the centres and their contact details within each region.

Please follow this link for a downloadable contacts list of Victoria’s Accredited Visitor Information Servicing Centres:

The the list below is of the accredited Visitor Information Centres throughout Victoria:

  • Alpine Visitor Information Centre, Bright
  • Ararat & Grampians Visitor Information Centre
  • Bacchus Marsh Visitor Information Centre
  • Bairnsdale Visitor Information Centre
  • Ballarat Visitor Information Centre
  • Beechworth Visitor Information Centre and Booking Service
  • Bellarine Visitor Information Centre
  • Benalla Visitor Information Centre
  • Bendigo Visitor Centre
  • Casterton Visitor Information Centre
  • Castlemaine Visitor Information Centre
  • Central Gippsland Visitor Information Centre
  • Central Goldfields Visitor Information Centre
  • Cobram Barooga Business &Tourism Inc
  • Colac Visitor Information Centre
  • Cowes Visitor Information Centre
  • Daylesford Regional Visitor Information Centre
  • Dunkeld & Grampians Visitor Information Centre
  • Echuca-Moama Visitor Information Centre
  • Fitzroy Gardens Visitor Centre
  • Frankston Visitor Information Centre
  • Geelong Visitor Information Centre
  • Grampians and Halls Gap Visitor Information Centre
  • Great Ocean Road Visitor Information Centre
  • Greater Shepparton Visitor Information Centre and Booking Service
  • Hamilton and Grampians Visitor Information Centre
  • Heathcote Visitor Information Centre
  • Hobsons Bay Visitor Information Centre Williamstown
  • Horsham & Grampians Visitor Information Centre
  • Inverloch Visitor Information Centre
  • Kyneton Visitor Information Centre
  • Lakes Entrance Visitor Information Centre
  • Latrobe Visitor Information Centre
  • Loddon Visitor Information Centre
  • Lorne Visitor Centre
  • Maldon Visitor Information Centre
  • Mansfield Mt Buller High Country Visitor Information Centre
  • Marysville Lake Mountain Visitor Information Centre
  • Melbourne Visitor Hub at Town Hall
  • Melbourne Visitor Booth at Bourke St Mall
  • Mildura Visitors Information and Booking Centre
  • Mornington Peninsula Visitor Information Centre and Booking Service
  • Mt Beauty Visitor Information Centre
  • Myrtleford Visitor Information Centre
  • Nagambie Visitor Information Centre
  • Nathalia Barmah Visitor Information Centre
  • Numurkah Visitor Information Centre
  • Phillip Island Information Centre
  • Port Campbell Visitor Information Centre
  • Port Fairy & Region Visitor Information Centre
  • Portland Visitor Information Centre
  • Prom Country Information Centre – Foster
  • Queenscliff Visitor Information Centre
  • Queen Victoria Market Visitor Hub (Ancillary)
  • Rutherglen Wine Experience & Visitor Information Centre
  • Seymour Visitor Centre
  • Sorrento Beachside Visitor Information Centre
  • Sunbury Visitor Information Centre
  • Swan Hill Region Information Centre
  • Torquay Visitor Centre
  • Warrnambool Visitor Information Centre
  • Werribee Visitor Information Centre (Werribee Zoo)
  • Woodend Visitor Information Centre
  • Yarrawonga Mulwala Visitor  Information Centre
  • Yea Visitor Information Centre


Annual Victorian Visitor Information Services Summit

VTIC coordinates the annual Visitor Information Services (VIS) Summit, traditionally held in mid-August over three days in a host region.

The VIS Summit is a valuable opportunity for staff of Visitor Information Services, Regional Tourism Boards and Local Government Tourism and Economic Development Officers to collectively share their learnings relating to visitor information servicing, destination marketing and industry trends. The host region also provides delegates a means to gain product knowledge of the local area through coordinated familarisation tours.

In particular, the VIS Summit aim to:

  • Provide updates on key issues affecting the tourism industry and specifically management of Visitor Information Services
  • Provide a forum to share knowledge, practical experiences and future innovations
  • Strengthen networks and build relationships amongst individuals, businesses, regions and local areas where tourism is a key economic driver
  • Examine the business values and practices needed to remain competitive and to provide professional visitor information services
  • Encourage ongoing support for sustainable tourism growth in Victoria

2019 – Holmesglen at Eildon (Murrindindi Shire)
2018 – Bendigo (Goldfields)

2017 – Bass Coast and Phillip Island
2016 – Shepparton (Murray)
2015 – Mornington & Frankston (Mornington Peninsula)
2014 – Lancefield (Daylesford and Macedon Ranges)
2013 – Lakes Entrance (East Gippsland)
2012 – Melbourne
2011 – Geelong (Great Ocean Road)
2010 – Warrnambool (Great Ocean Road)
2009 – Bendigo (Goldfields)
2008 – Marysville (Yarra Valley)
2007 – Murray (Swan Hill)
2006 – Halls Gap (Grampians)
2005 – Beechworth (Victoria’s High Country)
2004 – Lorne (Great Ocean Road)
2003 – Phillip Island
2002 – Shepparton (Murray)
2001 – Ballarat (Goldfields)

The VIS Summit attracts over 100 visitor servicing and economic development professionals from across Victoria and provides a fantastic opportunity to showcase a region. In partnership with VTIC, a comprehensive professional development and networking opportunity is developed that aims to enhance the delivery and productivity of visitor information servicing in an ever-changing environment.