• Victoria Tourism Industry Council (VTIC)
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Positive movement equals positive results

29 /02/ 2016 Comments are Closed

A message from Acting Chief Executive, Erin Joyce:

We have seen positive movement from government in recent weeks and progress in its efforts to grow Victoria’s reputation as a leading destination for tourism and events.

The announcement of $3.6 million in funding for six key infrastructure projects under the joint Commonwealth-State Tourism Demand Driver Infrastructure program was an indication that government is progressing its works to grow Victoria’s visitor economy.

Each of the selected projects provide Victoria with the opportunity to have more exciting, innovative tourism experiences that will enhance the state’s visitor attractions and offerings. VTIC would like to congratulate all who received funding and make a special mention to our valued member Melbourne Cricket Club, for the new Melbourne Cricket Ground Rooftop Experience (MCG Roof Walk and Buzz Line Fly).

VTIC would also like to applaud the government’s positive response to calls for support of the Great Ocean Road region following the Wye River bushfires. We were encouraged by the critical approval of more than $400,000 to help boost visitor numbers in the lead up to Easter, through initiatives such as destination marketing and events support for businesses in the Great Ocean Road area.

I was pleased to share the appointment of the Visitor Economy Ministerial Advisory Committee at the 2016 VTIC Visitor Economy Forum earlier this month. The new committee Chaired by John Pandazopoulos, was welcomed by VTIC as a sign of the effort the Victorian Government is making to listen to the views and concerns of tourism and event businesses in the state. While we are happy with the progress the government is making within our sector, we acknowledge there is still more to be done to keep Victoria’s tourism industry growing.

The foundation has been set for Victorian Tourism to flourish and thrive, however we need to ensure this foundation remains solid and supports this important business sector and economic pillar. VTIC looks forward to the imminent announcement of the new Visit Victoria Board and establishment of the entity, as well as the development of an action oriented tourism and events plan and working with State and Federal government to grow our sector.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.



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