• Victoria Tourism Industry Council (VTIC)
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Quality Tourism: changes are afoot, beginning with a new look

26 /01/ 2017 Comments are Closed

For nearly twenty years, tourism accreditation has supported best practice in Victoria, from the Better Business tourism programs to the Australian Tourism Accreditation Program. Alongside has always been Star Ratings Australia accreditation for customer confidence in the quality of their accommodation stay.

As with all brands, the time has come to refresh the look. With recent and ongoing work at the Australian Tourism Industry Council (ATIC) and VTIC to further integrate our national programs – the Australian Tourism Accreditation Program and now Star Ratings Australia, a set of new brandmarks have been designed to replace the well-known symbol.

This suite of new logos will represent all programs under the one banner, named the Quality Tourism Framework (QTF). Any currently accredited or new businesses will be eligible for our new quality tourism trademark, plus any sector-specific branding.

Over the coming months there will be announcements around exciting amendments and enhancements under the QTF for all stages of the business lifecycle, from start-up through to growing your domestic to international distribution.

To raise awareness of the new branding, later this year ATIC and VTIC will be running national and state campaigns on the new Quality Tourism brand marks to industry and then targeted campaigns to consumers.

If you’re interested in learning more about the Quality Tourism Framework, contact VTIC’s Quality Tourism team today – accreditation@vtic.com.au or 03 8662 5387.



About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.



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