• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Regional tourism numbers show need for rejuvenation

06 /09/ 2013 Comments are Closed

The regional tourism industry is facing challenging times and a fresh and competitive approach is imperative, says the Victoria Tourism Industry Council (VTIC) in response to the latest International Visitor Survey (IVS) results.

VTIC Chief Executive Dianne Smith says, “The results for regional Victoria are concerning, particularly with expenditure down more than 20 per cent year on year.

“Around 30 per cent of Victoria’s more than 70,000 tourism businesses are located in regional Victoria. This downturn will have flow-on effects throughout our regions, with less money being generated and possibly leading to future employment ramifications.

“These results show there is a clear disparity between metro and regional Victorian results which means now, more than ever, that a coordinated and rejuvenated approach from both the tourism industry and policy makers is required.

“Our regional industry must continue to diversify its offerings and ensure high quality experiences for our visitors. Tourism operators must work together to make their destinations so compelling that length of our visitors’ stay is increased.

“Government also has an important role to play and must reassess its approach to regional tourism policy to ensure the policy framework allows industry to thrive.”

International visitor expenditure in Victoria grew by 6.1 per cent to $4.6 billion, in line with the national average of 6 per cent. However, Ms Smith says, as has been the recent trend, regional Victoria is faring much worse than Melbourne.

“Melbourne is doing well. Our task now is to draw these visitors out into our great regions,” says Ms Smith.

The full IVS analysis for the June quarter 2013 can be viewed at Tourism Research Australia.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm VTIC Offices, Level 3

X