• Victoria Tourism Industry Council (VTIC)
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Regional tourism numbers show need for rejuvenation

06 /09/ 2013 Comments are Closed

The regional tourism industry is facing challenging times and a fresh and competitive approach is imperative, says the Victoria Tourism Industry Council (VTIC) in response to the latest International Visitor Survey (IVS) results.

VTIC Chief Executive Dianne Smith says, “The results for regional Victoria are concerning, particularly with expenditure down more than 20 per cent year on year.

“Around 30 per cent of Victoria’s more than 70,000 tourism businesses are located in regional Victoria. This downturn will have flow-on effects throughout our regions, with less money being generated and possibly leading to future employment ramifications.

“These results show there is a clear disparity between metro and regional Victorian results which means now, more than ever, that a coordinated and rejuvenated approach from both the tourism industry and policy makers is required.

“Our regional industry must continue to diversify its offerings and ensure high quality experiences for our visitors. Tourism operators must work together to make their destinations so compelling that length of our visitors’ stay is increased.

“Government also has an important role to play and must reassess its approach to regional tourism policy to ensure the policy framework allows industry to thrive.”

International visitor expenditure in Victoria grew by 6.1 per cent to $4.6 billion, in line with the national average of 6 per cent. However, Ms Smith says, as has been the recent trend, regional Victoria is faring much worse than Melbourne.

“Melbourne is doing well. Our task now is to draw these visitors out into our great regions,” says Ms Smith.

The full IVS analysis for the June quarter 2013 can be viewed at Tourism Research Australia.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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