• Victoria Tourism Industry Council (VTIC)
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Regional Victoria triples regional national average in visitation growth

20 /06/ 2019 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the latest results of Tourism Research Australia’s International Visitor Survey (IVS), heralding regional Victoria as the best performer in international visitation growth compared to all other states – more than tripling the regional national average with a whopping 12 per cent increase since last quarter.

VTIC Chief Executive Felicia Mariani said the significant increase is testament to regional Victoria’s unmatched nature-based tourism offerings and unique products and services.

“The latest IVS results are proof that regional Victoria is not going unnoticed on a national stage. With major drawcards like Phillip Island’s Penguin Parade and the Great Ocean Road’s Shipwreck Coast, it is not surprising that more and more people are flocking from all over the globe to visit our unparalleled tourism offerings,” Ms Mariani said.

The State Government’s current Regional Tourism Review was also noted by Ms Mariani for the important role it plays in ensuring that there is a case for developing new products and experiences that will engage discerning international visitors and improve connectivity and dispersal to the regions.

“This planned review will look at better allocation of whole of government resources to support priority projects that will be ‘game changers’ for moving the needle on visitation to regional Victoria from key markets – both domestic and international.

“If we can see a plan that results in joined up investment by Government and the private sector to create compelling experiences across our State – that would be the perfect outcome.

“We need to keep the momentum of this significant improvement,” Ms Mariani said.

While regional Victoria outstripped all other states in terms of international visitation, overnight spend in the regions only slightly improved with a 3.5 per cent increase since last year.

“If we want our international visitors to access and spend in regional Victoria, we must give them the confidence to do so by integrating infrastructure, attractions, experiences and reliable transport solutions.

“VTIC looks forward to working closely with the Andrews Government on initiatives to grow our significant Visitor Economy that contributes over $28 billion to the state and employs over 215,000 Victorians,” she said.

Among the results, VTIC was also pleased to see International visitor spending in Melbourne increase by 7.9 per cent on the previous year to reach $8 billion, while overnight visitors increased by 4.7 per cent to 2.9 million, outperforming Sydney and the Gold Coast.

View more results via the Tourism Research Australia website: www.tra.gov.au

If you would like to provide comment to VTIC regarding the Regional Tourism Review please email us at info@vtic.com.au

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

19jul9:00 am11:00 amignite+VUMental Health - it's on everyone's mind9:00 am - 11:00 am Victoria University: Footscray Park Campus

24jul7:00 am9:15 amVictorian Chamber presents: The Power of Purpose7:00 am - 9:15 am Palladium at Crown

august

07aug5:30 pm8:00 pmVictorian Chamber Fast ForwardSpeed Networking5:30 pm - 8:00 pm

07aug5:30 pm8:00 pmSpotlight on a Member- Melbourne Museum5:30 pm - 8:00 pm Melbourne Museum

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

september

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

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