• Victoria Tourism Industry Council (VTIC)
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Regional Victorians celebrate Victoria Tourism Week with local activities

26 /08/ 2013 Comments are Closed

Victoria’s regional tourism centres are set to launch a series of dynamic events next week to celebrate the immense contribution of tourism to the state during Victoria Tourism Week 2013.

Supported by the Victoria Tourism Industry Council (VTIC) and Destination Melbourne, from 2 – 7 September 2013, Victoria Tourism Week will celebrate the economic, social and cultural enrichment that interstate and overseas visitors provide to communities throughout Victoria.

VTIC Chief Executive Dianne Smith says, “Tourism is a key contributor to our state’s economy, creating jobs, attracting strategic investment and enhancing social wellbeing. During Victoria Tourism Week, all Victorians can celebrate the industry’s success in supporting the state to grow and prosper.”

Victoria’s tourism sector generates employment for more than 200,000 Victorians and contributes $19.1 billion to the economy each year.

Throughout the week, regional Victorians will be invited to a series of local events that will showcase the best that regional tourism has on offer.

“Our regional tourism operators and communities make an invaluable contribution to tourism and will join business, government and local leaders across the state in celebrating the successes that have shaped our thriving sector,” says Ms Smith.

“Locals are the lifeblood of regional tourism. They are often unofficial ambassadors for their regions and we thank them for their contribution.”

Regional Visitor Information Centres (VICs) will act as hubs for regional Victoria Tourism Week celebrations.

Throughout the week, Dunkeld and Grampians locals can join VIC staff, volunteers and local tourism operators to explore Dunkeld’s arboretum, take a hike with Grampians Eco Tours or watch the making of sheep’s milk yoghurt.

“Local residents are our ambassadors and therefore play a vital role in engaging and connecting visitors with the local experience,” says Southern Grampians Shire Visitor Services Coordinator Mary McArthur.

“Victoria Tourism Week is the ideal opportunity for us all to reconnect with that local experience and remind ourselves just what makes our place so unique.”

The Mansfield, Mt Buller and High Country Visitor Information Centres are encouraging locals to visit a replica of Craig’s Hut in the main street on Friday September 7 for a chat and a sausage sizzle. Locals can collect High Country Highlights vouchers at the open day on September 8 and talk to the friendly team to discover all that the region has to offer.

The Echuca Moama Visitor Information Centre will be distributing a souvenir-style magazine that will be delivered to all homes in the region, with compelling incentives and events for locals to enjoy during this week.

“Our Visitor Information Centre Open Day on September 7 is a great opportunity for locals to see what our area has on offer,” says Echuca Moama Visitor Information Centre CEO Peter White.

“We think it’s important to continue to educate locals about the importance of our tourism industry.”

Other events throughout the week include a Leadership Dinner at the State Library of Victoria with special guest, co-founder of Lonely Planet, Tony Wheeler, a Local Council Tourism Breakfast and the 6th annual Melbourne Tourism Industry Exchange.

For more information, visit www.victoriatourismweek.com.au and join the Twitter discussions at #tourism13.


Regional Visitor Information Centre activities will be held at:

12 Apostles Visitor Information Centre – Port Campbell

Avoca Visitor Information Centre & Beaufort Visitor Information Centre

Bendigo Visitor Information Centre

Beechworth Visitor Information Centre

Dunkeld and Grampians Visitor Information Centre

Echuca Moama Tourism & Visitor Information Centre

Frankston Visitor Information Centre

Greater Shepparton Visitors Centre

Hobsons Bay Visitor Information Centre – Williamstown

Mansfield, Mt Buller and High Country Visitor Information Centres

Melton Visitor Information Centre

Wangaratta Visitor Information Centre

Werribee Visitor Information Centre

Wodonga Visitor Information Centre


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.


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