• Victoria Tourism Industry Council (VTIC)
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Research: Regional events drive visitation

24 /09/ 2014 Comments are Closed

VTIC-Enews-RegionalResearch
Hundreds of events or festivals are held across Australia each year. These are ideal for generating awareness of regional destinations, driving visitation and increasing visitor spend. Research co-funded by Tourism Research Australia, the South Australian Tourism Commission and Tourism Victoria provides a better understanding of regional events across Australia as a tourism product, as well as their place in driving regional tourism.

First presented at VTIC’s Victorian Tourism Conference in July, the research has been extremely popular. To read the report, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

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