• Victoria Tourism Industry Council (VTIC)
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Resourcing required for real regional tourism results

03 /12/ 2013 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the release today of the State Government’s Regional Tourism Strategy but is disappointed by the lack of associated funding.

“While Melbourne has demonstrated continual growth, tourism results in some of Victoria’s regions are concerning,” says VTIC Chief Executive Dianne Smith.

“This must be addressed, but real government action with appropriate resourcing is crucial.”

“We are pleased that the Regional Tourism Boards (RTBs) are in place to effectively market and attract investment into Victoria’s many tourism assets, and we wish them continued success in performing their wide ranging functions. Regional Tourism Boards will drive industry engagement and success in local areas and we encourage operators to get behind these organisations.”

The long-awaited Victoria’s Regional Tourism Strategy 2013-2016 outlines how Tourism Victoria will address regional tourism challenges in the next three years, in line with directions set out in Victoria’s 2020 Tourism Strategy. Tourism is an important contributor to regional Victoria, generating $10.9 billion and employing 109,000 people in 2011-12.

“Tourism is the lifeblood of many regional communities, not only economically, but also in the cultural and social contribution it makes. The State Government must work across portfolios to achieve positive results for all regional Victorians. Positive and decisive leadership from government is essential as many regional economies look to diversify,” Ms Smith says.

“Overnight expenditure by international visitors to regional Victoria fell by more than 20 per cent in the year ending June 2013 and it is essential that this decline is arrested.

“Government must show its support for our industry by immediately allocating funding for a dedicated marketing program to encourage Australians to venture beyond Melbourne and explore the wonderful experiences on offer in regional Victoria.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

february

06feb6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- February at Auscarts Racing - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

20feb10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

26feb9:00 am3:30 pmFeatured2019 Visitor Economy Forum and Tourism Australia Industry Briefing9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- March at Melbourne Star Observation Wheel - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Melbourne Star Observation Wheel

20mar10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

april

03apr6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

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