VTIC is the peak body and lead advocate for Victoria’s tourism hospitality and events industry. 

We unite to become one voice that advocates effectively to government, in collaboration with our Sector Roundtables and Taskforces, working to influence and shape the future of Victoria’s visitor economy. 


Sector Roundtables

Four Sector Roundtables underpin VTIC’s advocacy work. We represent the united industry voice to government across matters affecting all industry sectors, with one voice.

Our Sector Roundtables are:

  • Accommodation
  • Events
  • Attractions and Tour & Transport
  • Destinations and Tourism Services 

Sector Roundtable membership is open to members at the Complete level and above. 


Policy Advisory Council

The Policy Advisory Council is an advisory body to the Board, providing guidance and advice on policy matters arising from the four Sector Roundtables and acting as a key channel for policy development.



VTIC convenes taskforces and working groups to tackle critical industry issues. 

These groups comprise industry representatives from across Victoria. Their input enables us to present united and coordinated industry views on critical matters.

Our most recent work is outlined below.


Visitor Economy Recovery Taskforce- June 2020

With the bushfires in early January followed closely by the COVID-19 crisis, the industry in Victoria has faced unprecedented challenges. No sector has been hit as hard or for such a sustained period as ours.

VTIC convened the Visitor Economy Recovery Taskforce to inform the direction of any government recovery response plan and to ensure the priorities of industry were front and centre in shaping the way back. 

The submission and its recommendations represent a comprehensive and cohesive industry view on the actions needed to support Victoria’s visitor economy to recover and grow into the next decade and beyond.

View the submission (PDF 2.04 MB)


Regional Tourism Review Working Group- August 2019

VTIC convened a working group to provide a submission to the Victorian Government’s
Regional Tourism Review. The submission and its recommendations represent a comprehensive and cohesive industry view about what’s necessary to support our regional members to grow into the next decade and beyond. 

View the submission (PDF 1.48 MB)