• Victoria Tourism Industry Council (VTIC)
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Seize MCEC expansion job creation opportunities

27 /10/ 2014 Comments are Closed

Both major parties must commit to measures that make Victoria’s key tourist attractions more enticing to Asian visitors and attract additional cultural events to regional Victoria, said Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith today.

In welcoming the Coalition Government’s commitment to expanding the Melbourne Convention and Exhibition Centre (MCEC), Ms Smith called on policy makers to adopt complementary recommendations to ensure Victoria capitalises on the resulting visitor growth.

“VTIC applauds the Coalition Government’s decision to expand MCEC, and urges Victorian Labor to echo this commitment, for the significant benefit it will bring to Victoria’s business events’ and tourism sector,” said Ms Smith.

“Improving this facility will result in more visitors to our state, so there’s now more than ever a need to ensure we take the opportunity to grow jobs.”


VTIC calls for the major parties to commit to the following:

·         Grow the events’ sector by establishing a dedicated sales team to secure new and expand existing regional medium-sized events.

Cost: $2 million annually

Estimated state-wide job creation: 600

·         Make Victoria’s tourist attractions more appealing to the lucrative Asian visitor market through culturally appropriate upgrades to displays, ticketing and visitor information.

Cost: $7 million annually

Estimated state-wide job creation: 1600


Tourism could create nearly 9,000 additional jobs for Victoria over the next two years if the right policy settings are in place, according to VTIC research.

“As a growth sector in a rapidly changing economy, tourism has great job creation potential as it brings in visitors who spend money, which creates jobs and sustains communities,” said Ms Smith.

Ms Smith’s comments come ahead of the tourism industry’s celebration of the 30th anniversary of the Victorian Tourism Awards, which showcases the leading tourism products, experiences and services across the state.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743



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