• Victoria Tourism Industry Council (VTIC)
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Setting the tone for 2016

26 /11/ 2015 Comments are Closed

It’s been an exciting and busy month for the tourism and events industry in Victoria with the delivery of the RACV Victorian Tourism Awards, VTIC AGM and the Annual Industry Christmas Party.

With the AGM we welcomed a new Chair of the Victoria Events Industry Council (VEIC) – Lisa Patroni and two new Policy Committee Chairs, Elizabeth White – Accommodation and John Hart – Tourism Services & Hospitality. I would like to take this chance to acknowledge more than 6 years of hard work and genuine commitment from Peter Jones as the outgoing Chair of VEIC and look forward to Peter’s input as a committee member. In addition, I’d also like to acknowledge Julian Clarke and Nicholas Hunt for their ongoing time, commitment and input as Chairs of their respective committees.

This month VTIC presented its submission around the 2016/17 State Budget to State Government. We delivered our key priorities for tourism infrastructure and base line marketing for the state, in an effort to grow our competitiveness and attractiveness and maintain and build on visitation and market share.

We operate in a highly competitive marketplace and it is critical that Victoria has a significant and relevant tourism marketing spend to grow our already strong levels of visitation and ensure our position as a key contributor to the state’s economy.

The New Year promises a time of exponential change for our industry. We are pleased to report that the new Visit Victoria entity will be formed prior to the end of the year along with the appointment of Visit Victoria Board positions. Recruitment for the new CEO of Visit Victoria has also commenced with a global search via executive search firm Heidrick and Struggles.

In addition we will see the commencement of a phased rollout of the new Brand Victoria in the coming months, including the application of this in the tourism and events space and other sectors.

2016 is already shaping up to produce some significant results and exciting developments for the industry as a whole.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.


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