• Victoria Tourism Industry Council (VTIC)
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22 /02/ 2012 Comments are Closed

VTIC calls on the State Government to secure Victoria’s position as a leader in the business events market by committing to the much needed expansion of the Melbourne Exhibition Centre (MEC) in the forthcoming State Budget.

Attracting expos, exhibitions and business events is vitally important to Victoria’s economy – with business events contributing $1.2 billion a year – and expanding the MEC will help us stay ahead of our competitors within Australia and the greater Asia-Pacific region.

It is now time the State Government committed to delivering this vital infrastructure project, which was planned in 2004 as part of the South Wharf precinct development.

The extension of the MEC is essential to securing business events that require more space, as well as enabling multiple events to run concurrently.

Why the expansion is needed:

  • MEC’s availability has reached capacity and it will miss out on new business and larger exhibitions in the future.
  • It will provide a boost to the state economy through the direct creation of jobs, the supply of products and services and the attraction of more visitors to Victoria.
  • To stay competitive in the Asia-Pacific region, the MEC must expand to meet the demands of the local and international exhibition industry.
  • For Victoria to continue to host business events that showcase Victoria’s innovation. These are crucial for our small to medium enterprises and industry sectors for investment and exports.
  • To potentially increase business tourism by a further $150 million per annum. MEC and the adjoining Melbourne Convention Centre currently contribute $260 million to the business tourism market per annum.

While Melbourne and Victoria have a great reputation in the conference and exhibition sector, our state cannot rest on its past successes.

Other cities are keen to get a slice of the business events market, so we have to make sure we’re continually improving our facilities.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



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