• Victoria Tourism Industry Council (VTIC)
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Study reveals breadth and depth of Sovereign Hill’s significant economic impact on Victoria

06 /02/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded Sovereign Hill in the wake of the release of the economic impact study revealing the significant benefit the tourist attraction brings to Victoria.

The study shows Sovereign Hill contributed $228.5 million and 1,422 jobs (including part-time, casual and full-time) to the Victorian economy in 2012/2013.

“This significant contribution and job creation is realised through hotels, B&Bs, cafes, restaurants, taxis, supermarkets and in many other ways in Ballarat and throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This is a great example of our mantra that ‘tourism equals jobs’, especially in regional Victoria.

“This study demonstrates that investing in tourism infrastructure and product development provides considerable returns in terms of employment, regional productivity improvements and community cohesion.”

More broadly, tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

03mar9:00 am5:00 pm2020 Visitor Economy Forum9:00 am - 5:00 pm Crown Promenade Melbourne

04mar5:30 pm8:00 pmVictorian Chamber Fast Forward5:30 pm - 8:00 pm RACV City Club

05mar12:00 pm2:00 pmVictorian Chamber presents: Workplace Assured International Women's Day Lunch12:00 pm - 2:00 pm

13mar7:45 am10:00 amVictorian Chamber Grand Prix Breakfast7:45 am - 10:00 am

may

10mayallday14alldayAustralian Tourism Exchange (ATE) - Melbourne(All Day) Melbourne Convention and Exhibition Centre

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