• Victoria Tourism Industry Council (VTIC)
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Study reveals breadth and depth of Sovereign Hill’s significant economic impact on Victoria

06 /02/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded Sovereign Hill in the wake of the release of the economic impact study revealing the significant benefit the tourist attraction brings to Victoria.

The study shows Sovereign Hill contributed $228.5 million and 1,422 jobs (including part-time, casual and full-time) to the Victorian economy in 2012/2013.

“This significant contribution and job creation is realised through hotels, B&Bs, cafes, restaurants, taxis, supermarkets and in many other ways in Ballarat and throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This is a great example of our mantra that ‘tourism equals jobs’, especially in regional Victoria.

“This study demonstrates that investing in tourism infrastructure and product development provides considerable returns in terms of employment, regional productivity improvements and community cohesion.”

More broadly, tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

may

23may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Review key features of your Business Plan10:30 am - 11:30 am Online

27may11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Shepparton11:00 am - 2:00 pm Online

30may10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Let's review your marketing plan10:30 am - 11:30 am Online

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03jun11:00 am2:00 pm2019 Business Excellence Workshop with a Twist - Goldfields - Creswick11:00 am - 2:00 pm RACV Goldfields Resort

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06jun10:30 am11:30 am2019 Webinar Series - RACV Victorian Tourism Awards - Assessing your Customer Service and Sustainability Plan10:30 am - 11:30 am Online

12jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

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17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

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21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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