• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

TEE CONFERENCE OPERATOR WORKSHOP – QUALITY VERSUS PRICE: EXPLORING THE GROUP-BUYING PHENOMENON IN TOURISM

20 /06/ 2012 Comments are Closed

A special Operator Workshop exploring the group buying trend will be held as part of the National Tourism & Events Excellence Conference on 16 July. Anecdotally, some tourism operators have got themselves into trouble with these deals, finding they become over-subscribed and have difficulties with staffing to meet demand. The workshop will include a panel discussion of the different experiences of group buying – positive and negative.

The panellist line-up for the Operator Workshop is as follows:

  • Jared Baker, Scoopon
  • George Josevski, Bunyip Tours
  • Glen Driver, Driver Group

For a long time the message to operators has been to value-add rather than discount, however with the popularity of group discounting deals and the increased competition this presents, tourism operators are feeling the pressure to drop their prices. The panel will explore questions such as:

  • How can group buying and discounting be used effectively?
  • What are the pitfalls and how can they be avoided?
  • How is the message of ‘quality over price’ best delivered to the customer? What strategies work?
  • What marketing options are available for operators who choose not to participate in group buying?

For a special price of just $250, tourism and event operators are invited to a selection of the Conference’s keynote program, before breaking for the Operator Workshop.

To register or for more information, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

X