• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Accommodation industry partnership strengthens voice of tourism in Victoria

06 /07/ 2012 Comments are Closed

An industry partnership between tourism and accommodation peak bodies will further strengthen the representation of Victoria at both state and national levels.

Launched today by the Federal Minister for Tourism, Martin Ferguson AM MP, the partnership – between the Victoria Tourism Industry Council (VTIC) and the Accommodation Association of Australia – formalises an alliance which will enable Victorian accommodation providers to purchase a combined membership package and benefit from a united industry voice.

“This collaboration makes sense. It brings together two representative industry organisations to provide specialised service and improved representations made to the Victorian and federal governments,” says VTIC Chief Executive Dianne Smith.

“We’ve chosen to collaborate and form an alliance rather than operate independently. This offers our Victorian accommodation operators the option to leverage on VTIC’s role as a peak body across all tourism and events sectors in Victoria as well as a wider range of opportunities and networks. We see it as double the value for the same price.”

The Chief Executive Officer of the Accommodation Association of Australia, Richard Munro, welcomed the alliance.

“The alliance is all about delivering stronger services and advocacy for operators of accommodation businesses in Victoria,” says Mr Munro.

“It will assist with ensuring the continued growth and vibrancy of this important industry and is an opportunity to strengthen the accommodation sector in Victoria.”

Victoria has more than 800 accommodation providers with 15 or more rooms throughout the state.

“We have seen a 5.5 per cent increase in overnight visitors from international destinations in Victoria in the past year, bringing the 2011-12 total to 1.77 million visitors as of the end of March. Domestic overnight visitor numbers into and within Victoria have also increased 6.4 per cent year-on-year to 17.8 million,” says Ms Smith.

Background – About VTIC
The Victoria Tourism Industry Council (VTIC) (www.vtic.com.au)  is the peak policy council for the Victorian tourism industry, which represents key industry associations, operators and government agencies, providing one united industry voice.

Background – About the Accommodation Association of Australia
The Accommodation Association (www.aaoa.com.au) is the national industry body for the Australian accommodation industry. Members of the Accommodation Association include major hotels, resorts, motels, motor inns, serviced and holiday apartments, bed and breakfasts, guesthouses, backpackers and time-share establishments in metropolitan, regional and rural Australia across all states and territories. The Association’s membership base consists of almost 2000 properties and more than 110,000 guest rooms.

Media contact:
VTIC – Melina Walton, Senior Communications Adviser. 03 8662 5310 or 0423 883 945

Accommodation Association of Australia: Richard Munro, Chief Executive Officer. 0417 466 997

Lucy Mudd, Kreab Gavin Anderson. 0402 106 613


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743


No Events on The List at This Time