• Victoria Tourism Industry Council (VTIC)
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The Quality Way to Travel

26 /09/ 2018 Comments are Closed

We are excited to share with you the new symbol of quality in the Australian tourism industry.

The new ‘Quality Tourism’ brandmark is a symbol of excellence for businesses participating in the framework of quality tourism programs. This framework includes established and well-respected programs such as the Australian Tourism Accreditation Program, Star Ratings, and the Australian Tourism Awards.

Variations of the brandmark will be available for businesses which will reflect the specific program they are en

gaged in.

The creation of the new symbol reflects an evolution of the programs and framework, and integrates the already trusted and recognisable symbols of the ‘tick’ and the ‘star’ together as one. This results in a simple, modern, positive, and aspirational symbol for our members to proudly display. It is practical in application and our hero colours are the distinguishable Australian green and gold.

Proudly displaying the new symbol shows that businesses have been independently validated as a quality tourism provider. For tourists, the new brandmark represents organisations that exceed customer service expectations, and deliver an incredible and memorable experience.

To support recognition of the brandmark watch this space over the coming months as we commence the brand roll-out across consumer digital and social media channels.

Contact VTIC’s Quality Tourism team today to learn more about the Quality Tourism Framework – accreditation@vtic.com.au or 03 8662 5387.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

february

06feb6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- February at Auscarts Racing - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

20feb10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

26feb9:00 am3:30 pmFeatured2019 Visitor Economy Forum and Tourism Australia Industry Briefing9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- March at Melbourne Star Observation Wheel - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Melbourne Star Observation Wheel

20mar10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

april

03apr6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

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