• Victoria Tourism Industry Council (VTIC)
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The Quality Way to Travel

26 /09/ 2018 Comments are Closed

We are excited to share with you the new symbol of quality in the Australian tourism industry.

The new ‘Quality Tourism’ brandmark is a symbol of excellence for businesses participating in the framework of quality tourism programs. This framework includes established and well-respected programs such as the Australian Tourism Accreditation Program, Star Ratings, and the Australian Tourism Awards.

Variations of the brandmark will be available for businesses which will reflect the specific program they are en

gaged in.

The creation of the new symbol reflects an evolution of the programs and framework, and integrates the already trusted and recognisable symbols of the ‘tick’ and the ‘star’ together as one. This results in a simple, modern, positive, and aspirational symbol for our members to proudly display. It is practical in application and our hero colours are the distinguishable Australian green and gold.

Proudly displaying the new symbol shows that businesses have been independently validated as a quality tourism provider. For tourists, the new brandmark represents organisations that exceed customer service expectations, and deliver an incredible and memorable experience.

To support recognition of the brandmark watch this space over the coming months as we commence the brand roll-out across consumer digital and social media channels.

Contact VTIC’s Quality Tourism team today to learn more about the Quality Tourism Framework – accreditation@vtic.com.au or 03 8662 5387.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

19jul9:00 am11:00 amignite+VUMental Health - it's on everyone's mind9:00 am - 11:00 am Victoria University: Footscray Park Campus

24jul7:00 am9:15 amVictorian Chamber presents: The Power of Purpose7:00 am - 9:15 am Palladium at Crown

august

07aug5:30 pm8:00 pmVictorian Chamber Fast ForwardSpeed Networking5:30 pm - 8:00 pm

07aug5:30 pm8:00 pmSpotlight on a Member- Melbourne Museum5:30 pm - 8:00 pm Melbourne Museum

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University

september

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm

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