• Victoria Tourism Industry Council (VTIC)
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The visitor economy is Victoria’s job solution

06 /07/ 2018 Comments are Closed

Tourism continues to make a huge contribution to Victoria’s economy, latest figures released by Tourism Research Australia (TRA) shows.

The Regional Tourism Satellite Account (RTSA) results for 2016-17 found that tourism injected almost $25 billion into Victoria’s economy and generated around 215,000 jobs.

The research found that while regional employment grew at a greater rate than Melbourne over the past year, 56 per cent of tourism industry jobs are still based in the State’s capital.

Regional Victoria recorded an 8.9 per cent increase in employment estimates for 2016-17, with over 85,000 jobs generated.

Victoria Tourism Industry Council (VTIC) Chief Executive Felicia Mariani said these findings reinforce the need for further investment in regional infrastructure and our nature-based assets and experiences across the State.

“For tourism to remain a powerhouse in driving employment and economic outcomes for the State, particularly in our regional areas, we need to see a commitment from all levels of government in Victoria to continue to investment in this vital industry,” Ms Mariani said.

“The return on investment in these areas is clearly significant in improving the economic fortunes and outlook for our regional communities and all sides of government must recognise the critical impact that the visitor economy has on our regional areas.

“VTIC’s 5-Point Plan Tourism Is Victoria’s Business outlines the need for improved regional infrastructure, tourism transport solutions and changes to policy and funding to ensure our nature-based tourism offering is keeping up with global consumer demands.

“It’s vital to our future that the state’s tourism agencies secure the guaranteed funding to effectively and creatively position our State across Australia and around the world.”


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743



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