• Victoria Tourism Industry Council (VTIC)
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Tourism must pick up the pace

10 /07/ 2012 Comments are Closed

The pace of rejuvenation and increasing appeal to international markets must pick up if Australian tourism is to make up for the huge loss of the domestic market to overseas competitors.

The call to action comes from industry stalwart, Tony Charters, who, along with the Victoria Tourism Industry Council (VTIC), will co-convene a national tourism summit in Melbourne next week – the Tourism and Events Excellence (TEE) conference, 16 & 17 July at the MCG in Melbourne.

“Almost one in two Australians intends taking an overseas holiday in the next 12 months, and our tourism industry risks being becalmed if international visitors don’t fill that void,” said Mr Charters.

Roy Morgan Research consumer survey taken in the lead up to the TEE conference reveals these intentions.

It also measures almost nine out of 10 Australians intend to take a holiday in the next 12 months, indicating economic concerns are not responsible for stunting Australian’s interest in holidaying at home.

“This is a trend we have seen emerge in recent years and we believe it will only gather pace,” said Mr Charters.

“As Australians become more experienced and savvy as international travellers, their appetite for exotic travel will increase.

“Along with the emerging giants of China, India and The Gulf, near neighbours like Indonesia, Korea and Malaysia are critical to Australia’s tourism future given their growing middle classes.

“Australia is not a cheap destination, so the move to focus on Australia’s unique natural and cultural heritage, and attractive lifestyle and climate is sensible.”

But big questions remain said Mr Charters.

“Can the industry rise to the challenge of adapting to these markets?

“How will destinations deal with the need for staff and guides with language skills from these new source markets? Can the industry effectively gain marketing access to higher-end international travellers?

“Will governments support the structural readjustment required by the industry to adapt to this seismic shift?”

Government policy-makers and industry leaders will attend the TEE conference at the MCG in Melbourne next week.

Full details of the conference are available at www.teeconference.com

Background – About VTIC
The Victoria Tourism Industry Council (VTIC) is the peak policy council for the Victorian tourism industry, which represents key industry associations, operators and government agencies, providing one united industry voice.
https://www.vtic.com.au/

Melina Walton, Senior Communications Adviser mwalton@vecci.org.au, 03 8662 5310, 0423 883 945

Background – About Tony Charters
Tony Charters & Associates operates globally and advises on tourism policy, planning and development. It has taken an active role in industry advocacy and extension through highly applied conferences and workshops.
www.tonycharters.com

Tony Charters, Co-convenor, 0418 122 025

Michelle Farquhar, Media & Communications, 0432 334 994

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

august

15aug10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

22aug5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward Speed Networking5:30 pm - 8:00 pm

28aug9:00 am12:00 pmDestination Melbourne presents: Transformative Technology Workshop9:00 am - 12:00 pm Citadines on Bourke

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

11sep9:00 am5:00 pmDestination Melbourne presents: The Exchange9:00 am - 5:00 pm

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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