• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Tourism really is Victoria’s business

02 /11/ 2018 Comments are Closed

Tourism data released today shows that Victoria’s visitor economy is growing.

Tourism Research Australia (TRA) has monitored the stability and health of tourism through changes in the number of businesses in the sector. Its latest report found that for the five-year period to June 2017, Victoria experienced the second largest growth rate in total tourism businesses (+5.3% or +3,898 businesses), just behind the Australian Capital Territory (+5.7% or +204 businesses) and a long way ahead when compared to New South Wales (+1.7%), Queensland (+0.7%) and the national average (+2.0%).

The Victoria Tourism Industry Council (VTIC) has welcomed the research, which found that to June 2017, tourism comprised some 77,800 businesses in Victoria, or around 13 per cent of all Victorian businesses.

VTIC Chief Executive Felicia Mariani said, “TRA’s data confirms VTIC’s campaign message, that Tourism is Victoria’s Business. It also confirms that business is growing, and we know this growth is driven by strong visitor numbers.”

TRA’s International Visitor Survey for the year ending June 2018 was also released today, showing that international visitor numbers for Victoria are up 7.9 per cent, year-on-year, to 3 million; and international expenditure is up 7.3 per cent year-on-year, to $8 million.

Ahead of the November state election VTIC is calling for more government investment in tourism infrastructure and attractions.

Ms Mariani said, “Many of Victoria’s 77,800 tourism businesses provide visitor services and experiences, many of which are based around key attractions or iconic experiences.

“So whether it’s the Croagingalong Coastal Walk, the expansion of Fed Square, or a major upgrade at Sovereign Hill to celebrate its golden anniversary, investment in these tourism projects will encourage not only more visitation, but also more business development and investment.”

To find out more about VTIC’s Tourism is Victoria’s Business campaign, visit www.tourismisvictoriasbusiness.com.au

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm Novotel/ Ibis Hotel

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

X