• Victoria Tourism Industry Council (VTIC)
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Tourism Victoria campaign opens the door to Chinese tourism market

20 /09/ 2012 Comments are Closed

Tourism Victoria’s launch of the state’s first fully integrated international consumer marketing campaign in China has today been welcomed by VTIC, with the peak body saying the announcement is an innovative approach to capitalise on the China tourism market.

The Hon. Ted Baillieu launched the campaign last night in Shanghai as part of a week-long Super Trade Mission to the country to explore trade and investment opportunities for Victoria.

VTIC Chief Executive Dianne Smith says, “The announcement continues to build on the China Tourism Strategy, launched by the State Government in May 2012, and will help to attract the growing Chinese tourist market to Victoria.”

The campaign will include film, magazine and digital advertising elements and will be supported by promotion on China’s social media platform Sina Weibo and a new mobile phone app. It will also include a new Chinese language website which is the biggest of its kind in Australia featuring 500 pages of Mandarin content, as well as cooperative activities with airlines and travel trade operators.

“Victoria has historically had many firsts with China – it was the first Australian state to become a ‘sister state’ and now Tourism Victoria is the first state government tourism organisation in Australia to invest in a sizeable brand campaign in China,” says Ms Smith.

“This campaign sets a new benchmark, clearly demonstrating a commitment to a long term relationship with China and the industry.

“The campaign further supports Tourism Australia’s There’s nothing like Australia global consumer marketing campaign which has been received very well in China. The campaign has showcased Victoria’s tourism industry featuring some of our key tourist destinations in its adverts.

“From our experiences in China this week it is evident that the Chinese tourism market is very eager to travel to Victoria and we welcome the Government’s forward-thinking approach to motivate this important market.”

VTIC Chief Executive Dianne Smith is currently in China as part of the Victorian Government’s Super Trade Mission.

Media contact: Melina Walton, Senior Communications Adviser, mwalton@vecci.org.au, 03 8662 5310, 0423 883 945

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm

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